Marketing Specialist

Key Responsibilities

• Campaign Management:
• Plan, execute, and optimize multi-channel marketing campaigns to drive brand awareness, engagement, and conversions.
• Monitor campaign performance and provide actionable insights for improvement.
• Collaborate with the internal team and external stakeholders to understand campaign requirements.
• Copywriting & Content Creation:
• Write short form content for social media posts, ads, and other marketing material.
• Also flexible to write long form content for blogs, website landing pages etc.
• Ensure all content aligns with brand voice and messaging.
• Social Media Management:
• Work with the marketing manager and develop and implement social media strategies to grow our online presence and engage with our audience.
• Create and schedule content across platforms mainly LinkedIn, but also Instagram and Twitter whenever required.
• Collaborate with graphic designers to help with specific requirements.
• Monitor trends and analytics to refine social media efforts.
• Webinar & Online Event Execution:
• Organize and manage webinars and virtual events, including promotion, coordination, and post-event follow-ups.
• Collaborate with internal teams and external partners to ensure seamless execution.
• Alliance & Partnership:
• Worked with partners such as AWS, Azure, or other technology platforms.
• Collaborate with partners to develop co-marketing initiatives, joint campaigns, and events.
• Leverage partner resources and programs to drive mutual business growth.
• SEO & Content Marketing:
• Implement basic SEO strategies to improve website visibility and organic traffic.
• Conduct keyword research and optimize content for search engines.
• Marketing Automation:
• Utilize marketing automation tools like HubSpot to create, manage, and optimize marketing workflows, email campaigns, and lead nurturing processes.
• Track and analyze customer journeys to improve engagement and conversion rates.
• Analytics & Reporting:
• Track and analyze marketing metrics to measure the effectiveness of campaigns and initiatives.
• Prepare regular reports and present insights to stakeholders.
• Basic Editing Skills:
• Basic understanding to edit visually appealing graphics, videos, using tools like Canva, google slides etc.