Marketing Research & Data Analyst

Job Description

Role & responsibilities We are seeking a skilled and detail-oriented Marketing Research and Data Analyst to support our marketing efforts through data analysis and research. The ideal candidate will have strong analytical abilities, a deep understanding of market trends, and a keen eye for translating data into actionable insights that drive strategic marketing decisions. Key Responsibilities: Market Research & Analysis: Conduct thorough research on market trends, consumer behavior, and competitor activities. Analyze industry data to identify growth opportunities and emerging trends. Gather and interpret qualitative and quantitative data to provide insights that inform marketing strategies Data Reporting & Visualization: Prepare and present detailed reports on market performance, customer segmentation, and campaign effectiveness. Utilize data visualization tools (e.g., Tableau, Power BI) to present findings in a clear, concise manner. Develop dashboards and tracking tools to monitor key marketing metrics and KPIs. Campaign & Performance Analysis: Track and analyze the effectiveness of ongoing marketing campaigns, providing actionable insights for optimization. Conduct post-campaign performance analysis to evaluate ROI and identify areas for improvement. Collaborate with the marketing team to adjust strategies based on data findings. Customer Segmentation & Profiling: Segment customer data to identify target audiences and personalize marketing efforts. Utilize CRM systems and other tools to analyze customer behaviors, preferences, and purchasing pattern Competitive Analysis: Monitor competitor activities and analyze their marketing strategies, pricing models, and customer engagement. Prepare competitive intelligence reports to help shape marketing strategies and positioning. Collaboration & Communication: Work closely with cross-functional teams (Marketing, Sales, Product) to align research insights with business goals. Assist in identifying and implementing new research methodologies and tools to enhance data collection and analysis Preferred candidate profile Bachelors degree in Marketing, Business Analytics, Statistics, or a related field. 1-2 years of experience in data analysis, market research, or a similar role. Proficiency in Excel, Google Analytics, and data visualization tools (e.g., Tableau, Power BI). Strong understanding of marketing metrics, customer segmentation, and marketing analytics. Excellent analytical and problem-solving skills, with a focus on attention to detail. Strong written and verbal communication skills to present data findings effectively. Experience with CRM tools (e.g., Salesforce, HubSpot) and market research platforms. Knowledge of statistical software such as SPSS, SAS, or R. Experience in the B2B or B2C marketing space.