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Marketing Platform Auto Assoc Manager

Marketing Platform Auto Assoc Manager

Accenture

10 - 14 years

11 - 16 Lacs

mumbai

Posted:3 days ago| Platform:

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Skills Required

digital marketing marketing management sql marketing campaigns branding customer engagement brand communication business development advertising sales brand strategy strategic planning brand management promotions atl btl marketing operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

About The Role

Skill required: Marketing Operations - Braze Customer Engagement Platform

Designation: Marketing Platform Auto Assoc Manager

Qualifications:Any Graduation

Years of Experience:10 to 14 years

What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design. Braze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing.

Evaluates and streamlines business processes to maximize efficiency and effectiveness within the team and with the client

Participates in strategic planning meetings with the client and manages client expectations in terms of support and delivery

Leads, manages, and coaches the Braze Campaign developers' team with shared focus on growth of existing skillset

What are we looking for?

End to end implementations with Braze (Email template implementation to Data Segmentation/Canvases knowledge)

Lead strategy and architecture sessions and communicate design options to clients (good to have)

Manage administration of customer communication campaigns across the cloud, either in each function (email, SMS, Push, Cloud Pages), or leveraging Canvas to deliver multi-touch communications.

Liquid and SQL knowledge is required

Establish best practice application support methodology and processes, including maintenance and support roadmaps, processes and technical documentation

Requirement gathering, analysis, solution and design of new interfaces/integrations within scope

Evaluate new functionalities for the platform that enables new channels or integrations that can be used across brands

Development, Testing, Deployment of new campaigns/integrations and releases

Troubleshoot complex problems, gap analysis and process improvement

Investigate, resolve, test and deploy incidents as assigned

Monitors system performance, and verifies that peripheral integrations are functioning as expected

Monitor key data propagation & integration process

Roles and Responsibilities:

In this role you are required to do analysis and solving of moderately complex problems

Typically creates new solutions, leveraging and, where needed, adapting existing methods and procedures

The person requires understanding of the strategic direction set by senior management as it relates to team goals

Primary upward interaction is with direct supervisor or team leads

Generally interacts with peers and/or management levels at a client and/or within Accenture

The person should require minimal guidance when determining methods and procedures on new assignments

Decisions often impact the team in which they reside and occasionally impact other teams

Individual would manage medium-small sized teams and/or work efforts (if in an individual contributor role) at a client or within Accenture

Please note that this role may require you to work in rotational shifts
Qualification Any Graduation

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Marketing Platform Auto Assoc Manager