Marketing Operations Technology Specialist

• Serve as the primary administrator for marketing technology platforms (e.g., Braze, Salesforce Marketing Cloud, Marketo, Amplitude, Twilio, Segment, Google Tag Manager).
• Configure and maintain system settings, permissions, roles, and integrations across platforms.
• Enforce compliance with security, privacy, and GDPR/CCPA guidelines in all systems in partnership with legal and privacy teams.
  

• Monitor data flows between marketing platforms, CRM, and analytics tools to ensure accuracy and completeness.
• Support system integration projects between marketing platforms, CRM, and data warehouses.
• Partner with Data Engineering to establish and enforce data governance, validation, and deduplication.

• Work with Procurement and Legal teams to manage vendor contracts, renewals, and compliance requirements.
• Evaluate vendor capabilities and align contract terms with business needs.
• Track license usage and contract obligations to ensure cost efficiency.
  

• Provide system support for marketing stakeholders, troubleshooting basic technical issues quickly.
• Document processes, create SOPs, and train marketing teams on best practices for platform usage.
• Act as the liaison between Marketing, IT, and vendor support teams.

• Track system performance, uptime, and error logs; proactively resolve issues.
• Manage license usage, access controls, and platform audit logs.
• Support compliance audits and provide reports on data/system usage.

Qualifications

• Bachelor s degree in Information Systems, Computer Science, Marketing Technology, or related field.
• 3+ years of experience administering SaaS-based marketing platforms (e.g., Braze, Marketo, Salesforce Marketing Cloud, HubSpot, Amplitude, Segment, Twilio).
• Strong understanding of APIs, webhooks, and integrations between marketing systems and CRMs.
• Experience with user management, access controls, and data security policies.
• Strong problem-solving and troubleshooting skills with cross-functional collaboration.

• Experience in B2C or B2B SaaS/EdTech environments.
• Familiarity with SQL and data visualization tools (Looker, Tableau, etc.).
• Knowledge of compliance frameworks (GDPR, CCPA, CAN-SPAM).
• Prior experience with Martech stack.