Marketing Operations Manager (B2B Outsourcing)

priti.d@finsmartaccounting.com

About the Role

Were looking for a hands-on Marketing Operations Manager to run the daytoday

marketing engine for our B2B outsourcing business. You wont be asked to define brand

strategy from scratchyour superpower is execution: orchestrating martech,

campaigns, content, and channels to generate qualified pipeline. You know HubSpot

inside-out, love marketing metrics, and use AI to ship faster and smarter. You’ll work

closely with our Operations team to understand offerings, processes, and customer

usecases—and turn that knowledge into lead generation programs.

Key Responsibilities

• Own daily marketing operations across HubSpot, paid media, SEO, social,

email, and content workflows.

• HubSpot administration & automation: build/maintain workflows, lists, lead

scoring, forms, landing pages, CTAs, chat, and integrations; ensure CRM

hygiene and data governance.

• Performance marketing: plan, launch, and optimize campaigns across Google

Ads/LinkedIn Ads (and other relevant B2B channels); manage budgets, bids,

audiences, and creative testing.

• SEO & website growth: manage onpage/technical basics, keyword research,

content briefs, internal linking, page speed, schema, and Search Console

hygiene; coordinate with dev/agency as needed.

• Content marketing: run the content calendar (case studies, blogs, onepagers,

ebooks, webinars); brief writers/SMEs and designers; enforce brand guidelines

and ensure visual polish (layout hierarchy, typography, white space); maintain a

proofing/QA workflow.

• Email & nurture programs: build segmented journeys, lead nurturing, lifecycle

campaigns, and deliverability best practices; maintain lists and consent.

• Social media (B2Bfirst): own LinkedIn company/employee advocacy, posting

cadence, creative briefs, and community engagement.

• Lead generation programs: ship landing pages, gated assets, webinar/events,

and ABMlite motions; route MQLs to SDRs with clear SLAs; close the loop with

Sales Ops.

• Analytics & reporting: track funnel metrics (MQL, SQL, SAL, win rate, CPL,

CAC, CVR, CTR, pipeline & velocity); build dashboards; run weekly performance

reviews.

• Crossfunctional collaboration: embed with Operations to translate service

capabilities into campaigns; align with Sales on ICP, territories, and feedback

loops.

• AIpowered productivity: use AI tools (prompting, content drafts, QA, data

checks) to accelerate workflows without compromising quality.

• Compliance & governance: uphold consent, privacy, and data accuracy

standards.

• Brand governance & visual quality: be the steward of brand guidelines across

all channels; run visual QA for graphics, videos, infographics, landing pages, and

longform content; ensure consistency in logo use, color, typography,

spacing, imagery, tone, and accessibility (contrast/alt text/captions).

Team Leadership

• Lead a small marketing operations pod (e.g., paid media, content, SEO,

marketing automation) of inhouse marketers and agencies; set weekly priorities

and remove blockers.

• Build a highperformance culture with clear goals, SOPs, SLAs, and QA; run

daily standups, weekly 1:1s, and retros.

• Coach teammates on HubSpot, analytics discipline (UTMs, dashboards), and

AIassisted workflows to increase output and quality.

• Own work allocation, capacity planning, and deadlines; escalate tradeoffs

early; ensure ontime delivery.

• Recruit, onboard, and level up talent; manage agency/contractor relationships

and negotiate scopes.

• Recognize wins, give actionable feedback, and handle performance

improvement plans when needed.

MustHave Qualifications

• 3–7 years in B2B marketing operations/growth roles, preferably in

services/outsourcing or SaaS targeting midmarket/enterprise buyers.

• 1–3+ years of people leadership (direct reports and/or vendors); proven ability

to delegate, coach, set KPIs, and deliver through others.

• HubSpot Marketing , power user (workflows, scoring, sequences, forms,

landing pages, reports, integrations).

• Demonstrated experience running LinkedIn Ads and Google Ads endtoend

with measurable ROI.

• Solid grasp of SEO fundamentals and tools (e.g., Google Search Console,

Ahrefs/Semrush) and website CMS basics.

• Proven track record with content ops and email/lifecycle campaigns

(segmentation, automation, deliverability).

• Comfortable with analytics and attribution (UTM discipline, dashboards,

multitouch basics).

• Experience leading vendors/creatives/SDRs to deliver on deadlines and hit

KPIs.

• Design literacy: ability to distinguish good vs. bad design; working knowledge of

layout, typography, color, imagery, motion basics, and accessibility

standards; can brief and review designers/editors effectively.

• Handson with AI tools (e.g., GPT-based assistants) to improve velocity, QA,

and insights.

• Strong project management, documentation, and communication skills.
• Onsite availability; willing to collaborate closely with the Operations team.

Nice to Have

• Experience with ABM tools, retargeting, and intent data providers.
• Familiarity with landing page/CRO tools (e.g., Hotjar, Google Optimize

alternatives, form analytics).

• Basic HTML/CSS for landing page tweaks.
• Experience coordinating webinars/events and partner comarketing.
• Ability to create simple mockups/wireframes in Figma/Canva to brief design

quickly.

Tools You’ll Use

HubSpot Marketing Hub/CRM, Google Ads, LinkedIn Ads, Google Analytics/Looker

Studio, Google Search Console, Ahrefs/Semrush, CMS (e.g., WordPress/HubSpot

CMS), spreadsheet tools, webinar platforms, Figma/Adobe/Canva for reviews and light

edits, and AI assistants.

Working Model

This is an onsite role. You will collaborate daily with our Operations team to

understand processes, SLAs, and customer outcomes—and convert that knowledge

into targeted campaigns and offers.

How to Apply

Send your resume and a brief note including: - Two campaigns you operated

endtoend and their outcomes (CPL/CVR/pipeline impact). - A HubSpot automation

you’re proud of (screenshot or description). - One way you’ve used AI to materially

improve marketing productivity. - Portfolio/work samples demonstrating your eye for

design (e.g., landing page before/after, email, ad creative, infographic, short video).