Marketing Manager

Job Description

Strategic Marketing Planning: Develop and implement marketing strategies to increase brand visibility, market share, and customer acquisition in the US market. Campaign Management: Plan, execute, and optimize marketing campaigns across multiple channels (digital, social media, content marketing, email, events, etc.) to generate leads, increase engagement, and drive conversions. Brand Awareness: Lead efforts to position and differentiate our brand within the competitive US market, ensuring our message resonates with target audiences. Market Research Analysis: Conduct market research to understand customer needs, competitor activities, and industry trends. Use this data to refine marketing strategies and identify growth opportunities. Digital Marketing: Oversee digital marketing efforts, including SEO/SEM, paid media, social media, and content marketing, to increase traffic, engagement, and conversions. Content Creation Strategy: Work with the content team to develop high-quality, relevant content for various channels, such as blogs, whitepapers, case studies, email newsletters, and social media. Lead Generation Nurturing: Collaborate with the sales team to create effective lead-generation strategies and manage the lead nurturing process to convert prospects into loyal customers. KPI Tracking Reporting: Set, track, and report on key marketing performance metrics such as ROI, customer acquisition cost (CAC), conversion rates, and lifetime value (LTV). Sales Enablement: Provide the sales team with the tools, resources, and messaging they need to effectively engage prospects and close deals. Budget Management: Manage the marketing budget, ensuring resources are allocated efficiently to achieve maximum impact across campaigns and initiatives. Collaboration with Cross-functional Teams: Partner with product, customer success, and other teams to ensure marketing campaigns align with product launches, customer needs, and company objectives. Requirements: Experience: 5+ years of experience in marketing, with at least 2 years in a management role. Previous experience in B2B or B2C marketing is a plus. Industry Knowledge: Experience in [specific industry, if applicable] or a similar field, with a strong understanding of the US market dynamics. Digital Marketing Expertise: Solid understanding of digital marketing channels, including SEO, SEM, social media, and content marketing. Hands-on experience with Google Analytics, marketing automation tools (HubSpot, Marketo, etc.), and CRM systems (Salesforce). Analytical Skills: Strong ability to analyze data, identify trends, and make data-driven decisions. Experience with performance tracking and reporting. Content Creation: Excellent copywriting and content creation skills for blogs, email campaigns, social media, and more. Project Management: Strong organizational and project management skills with the ability to handle multiple campaigns and deadlines. Communication: Excellent communication skills, both written and verbal, with the ability to work collaboratively across teams. Creative Innovative: Ability to think outside the box and create marketing campaigns that stand out in a competitive market. Preferred Qualifications: Experience in a specific market vertical (e.g., SaaS, healthcare, fintech, etc.). Knowledge of advanced marketing strategies (growth hacking, ABM, etc.). Familiarity with design tools (e.g., Canva, Adobe Creative Suite) is a plus. Previous experience with event planning or webinars is beneficial.