Marketing Manager

Job Description

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. Responsibilities Define and execute the marketing and communication activities according to our marketing plan Coordinate all marketing activities to generate leads Collaborate with other teams to promote offerings Inform clients and prospects of products and services through creative marketing strategies Track performance of all marketing campaigns Monitor and report on competitor activities and market trends. Manage and allocate marketing budgets effectively to maximize ROI. Qualifications Strong verbal, written, and organizational skills Bachelors/Masters degree in Marketing, Business, or a related field. Minimum 4+ years of experience in growth marketing, preferably in the EdTech Proven track record of driving significant user growth and achieving marketing KPIs. Strong analytical and data-driven mindset. Proficiency in digital marketing tools and platforms (e.g., Google Ads, Facebook Ads Manager, email marketing platforms). Excellent communication and collaboration skills. Understanding of the educational landscape in India is a plus. Role & responsibilities Preferred candidate profile Perks and benefits