Marketing Manager

Job Description

Key Responsibilities Lead Generation Ownership: Own and drive the qualified lead generation efforts for your city by coordinating with digital, on-ground, and partner-led channels. Enhance the effectiveness of these channels by adapting them to local consumer behavior and geographical nuances. Explore New Channels: Constantly scout for and test innovative and cost-effective marketing channels (offline and online) such as local partnerships, events, community activations, influencer-led marketing, RWAs, and others. Sales Coordination: Work closely with the city’s sales team to ensure marketing efforts align with sales goals. Continuously optimize lead quality and cost per lead to maximize conversion and ROI. Lead Database Management: Maintain clean and updated lead databases. Take ownership of minimizing data leakages and ensuring every lead is tracked, nurtured, and accounted for. Territory Expansion & Coverage: Strategize and execute plans to expand coverage to new geographies within the city. Ensure minimal duplication of leads and balanced market penetration. Performance Alignment: Align city-level marketing activities with broader regional and national marketing goals. Participate in weekly reviews and reporting to track progress and improve execution. Low-Cost Channel Nurturing: Identify, test, and scale low-cost, high-impact channels like referral programs, local influencers, WhatsApp marketing, apartment demos, and more. What We're Looking For Experience: 4 years in field marketing, growth marketing, city operations, or BTL marketing or city level lead generation. Experience in consumer-facing industries like solar, edtech, fintech, D2C, telecom, or e-commerce preferred. Education: Bachelor's degree in Marketing, Business, or related field. MBA is a plus. Skills Required: Strong grasp of local market dynamics and customer behavior Excellent coordination and interpersonal skills Analytical mindset with comfort in managing and interpreting data Hands-on experience with CRM tools (e.g., Leadsquared, Salesforce, HubSpot) Field execution experience in activations, events, or partner onboarding Self-driven with an ability to work independently and own outcomes Creative thinking with a growth-hacking mindset What You’ll Need To Succeed Willingness to travel within the city for field campaigns, partner management, and on-ground checks Problem-solving approach with a “get-it-done” attitude Flexibility to juggle between desk-based planning and field-based execution A high sense of ownership and accountability for numbers Openness to travel across clusters Show more Show less