Job Description

Primary Responsibilities Effective planning, implementation and monitoring of the digital advertising and outreach campaigns in coordination with different stakeholders, with end-to-end ownership of the complete process Facilitating collection, harmonisation and warehousing of campaign performance data from various sources and stakeholders, and organisation of data into insightful dashboards Analysing data from ad campaigns and secondary sources to identify trends, insights and opportunities to optimize campaign performance Coordinate with various stakeholders and web development team to build high-converting landing pages and comprehensive campaign website from conceptualisation to production Providing inputs and expertise to drive efficacy of marketing activities, starting from media planning to content development and finalizing ad targeting Creating and maintaining relationships with clients, advertising partners and publishers Building systems and processes to achieve effective and efficient execution of digital media campaigns and ensure compliance with the processes Recruiting, orienting, and training team members Qualities we are looking for Open-minded, curious, and a strong problem solver Strong analytical skills and ability to leverage data to generate creative ideas and find opportunities for optimization Strong written, communication and presentation skills Ability to interact effectively with all levels of management and clients, and ensure seamless inter-teams coordination Demonstrable success in managing marketing campaigns Ability to conceptualise ad campaigns Proficiency in Meta and Google ads etc. and analytics/marketing tools like Google Analytics, CleverTap, MoEngage, etc. A self-starter mentality, a strong sense of ownership, and an appetite for learning Educational Qualifications and Work Experience Bachelor’s or master’s degree in engineering, statistics, marketing or a related field from a leading Indian/International education institution Relevant experience of 3+ years gained in either a full-service agency or product/growth/brand management focused roles in a consumer-facing organization Credible record of operating at a team management level Show more Show less