Marketing Manager (MDP)- PSG Institute of Management

Job Title: Manager Marketing

Employment Type:

Qualification:

Experience:

Job Summary:

Key Responsibilities:

• Undertake marketing of all the programs of PSGIM that includes lead generation, increasing enrollment for a program.
• Managing data bases for conduct of MDP/FDP/any programs including events. This includes content creation for invites and brochures and dissemination of information to target groups and managing participant enrolment.
• Coordinate with PRC/ Admissions for increasing visibility and contributing towards placement index/ admission process.
• Undertake content creation in coordination with program or event coordinators to publish in print and other visual media including social media. Responsible for uploading and creating impact.
• Undertake preparation of flex/flex stands and other outdoor marketing media in coordination with the Institute norms.
• Maintain data base and records pertaining to prospective participants or clients which is crucial for networking.
• Engage in strategic planning and execution of increasing the visibility of the institute.
• To coordinate with the MDP head and identify opportunities for conduct of MDP/Consulting/Training. Liaison with human resource managers of corporates for promoting ALPS as an outbound training center.
• Maintain records and provide periodic reports to the Director i/c

Desired Candidate Profile:

• 4-8 years of relevant experience in Marketing / Corporate Sales / Training/Consulting Program Promotion
• Strong communication, presentation, and client relationship skills.
• Ability to meet corporate clients, conduct business presentations, and close deals.
• Willingness to travel for client meetings, events, and business development activities.
• Working knowledge of MS Excel, Canva, and Digital Marketing tools & platforms.
• Proactive, organized, and capable of handling multiple tasks, deadlines, and stakeholder coordination.