Marketing Manager
The role will have excellent growth opportunities. You will be directly working with the team based in the UK.
Experience required
Time
CTC
Location
Type of employment
Resonsibilities
Department Leadership & Strategy:
- Lead and manage all aspects of the Marketing Department
- Develop and deliver an overall marketing strategy in alignment with organisational objectives
- Drive the growth and engagement of the supporter base, donors, sponsors, and partners, by expanding reach and building long-term relationships
- Set clear KPIs and provide regular reports on performance and ROI to leadership
- Ensure the brand is consistently represented across all channels and touchpoints
Campaigns & Fundraising Communications:
- Design and execute multi-channel fundraising campaigns (email, WhatsApp, newsletters, PPC, website, offline channels)
- Ensure all communications are highly targeted, results-driven, and audience-appropriate
- Collaborate closely with the Fundraising team to strengthen acquisition, retention, and lifetime value across donors, sponsors, and partners
- Maximise supporter engagement and income generation through innovative, data-driven campaign strategies
- Evaluate campaign performance, sharing learnings and best practices across the organisation
Digital Marketing, Paid Advertising & Website Performance:
- Manage and optimise the Google Ads account to maximise reach, conversions, and cost efficiency
- Lead paid media campaigns across PPC and social platforms, ensuring strong ROI
- Oversee SEO strategy to improve organic growth and online visibility
- Manage website as a key fundraising and communications tool, ensuring it is supporter-friendly, up to date, and optimised for performance
- Implement regular website testing, ensuring strong user journeys and conversion rates
Content, Media & Creative Oversight:
- Work with the Media Team to produce compelling, high-quality content (videos, designs, supporter updates, impact reports)
- Ensure all creative output reflects the values of transparency, compassion, and professionalism
- Manage website content management, ensuring accuracy, relevance, and a strong user experience
- Maintain consistency in messaging and branding across all channels and platforms
- Develop content guidelines and storytelling frameworks to inspire and engage supporters
Social Media Management (through the Social Media Officer):
- Provide strategic direction for social media to align with marketing and fundraising objectives
- Supervise the Social Media Officer to ensure content aligns with the overall marketing strategy
- Guide platform-specific campaigns tailored to engage diverse groups and audiences
- Oversee paid social campaigns and organic content, optimising performance through data insights
- Monitor emerging trends and platform developments to keep social presence relevant and impactful
Data, Analytics & Optimisation:
- Use analytics tools (Google Analytics, Ads Manager, CRM data, etc.) to monitor, review, and evaluate performance across donors, sponsors, and partners
- Regularly test new tactics and optimise strategies to improve landing page conversions, online donations, and supporter list growth
- Produce clear reports and insights for leadership, showing measurable results and recommendations for future campaigns
- Develop dashboards and reporting processes to track progress against KPIs and demonstrate ROI
- Integrate supporter data to strengthen personalisation, improve donor journeys, and deepen engagement with sponsors and partners
Partnerships & Innovation:
- Identify and pursue opportunities to build partnerships with sponsors, agencies, influencers, and community organisations
- Develop engagement and relationship strategies to strengthen and expand reach with corporate, institutional, and external partners
- Explore and test new marketing channels, technologies, and strategies to reach wider audiences
- Strategise to be represented externally to raise brand visibility, credibility, and influence
- Forge collaborations and stay ahead of sector trends that amplify impact, expand reach, and keep the marketing innovative and competitive
Requirements
- Google Ads
- Google Analytics
- Ads Manager
- SEO tools
- CRM systems
Qualifications
- Bachelor’s or Master’s degree in Marketing, Communications, or a related field
- Proven experience (5+ years) in Marketing, with 2+ years in a leadership role (preferably in a non-profit, charity, or mission-driven organisation)
- Strong expertise in digital marketing (PPC, SEO, paid social, multi-channel campaign management)
- Strong skills in analytics, reporting, and KPI-driven marketing strategy
- Excellent copywriting, storytelling, and content development abilities
- Strong relationship-building skills with experience engaging donors, sponsors, or external partners
- Strong people management skills, with experience leading teams, freelancers, or agencies
- Strong communication skills, both written and verbal.
- Strong IT skills, including familiarity with project management tools, apps, and emerging AI platforms that enhance marketing delivery
- Ability to balance strategic oversight with hands-on delivery in a fast-paced environment
Prefered Experience
- Experience managing Google Ad Grants for Charities
- Knowledge of donor behaviour, supporter engagement, and fundraising marketing
- Familiarity with CRM and donor/sponsor management systems
- Creative skills (design, video editing, or UX) to support content development
