Marketing Manager

About the Company:

Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide.

About the Role:

INR 300 Crs+

THERAPY - Cardiovascular or Cardio - Diabetes

Roles & Responsibilities:

• Develop and implement data-driven marketing strategies aligned with company objectives.
• Conduct thorough market research to understand market trends, competitor analysis, and customer behaviour.
• Lead the creation and execution of effective marketing campaigns across various channels, including digital marketing, print, and healthcare professional outreach.
• Manage marketing budgets effectively, ensuring optimal return on investment (ROI) along with P&L management
• Handhold the team and provide conceptual clarity to the team
• Develop and interpret brand positioning and messaging for all marketing initiatives.
• Forecast product demand and sales to inform production and sales strategies.
• Oversee the activities of the marketing team, providing coaching, mentorship, and performance management.
• Collaborate with cross-functional teams (sales, research & development, medical affairs) to ensure consistent brand messaging and seamless execution of marketing initiatives.
• Track and analyze marketing performance metrics, identifying areas for improvement and adaptation.
• Stay abreast of the latest trends and innovations in the pharmaceutical marketing landscape.
• Ensure compliance guideline are followed while promoting brands to HCP's

Qualifications:

• Minimum 10+ years of progressive experience in pharmaceutical marketing, with a proven track record of success in driving brand growth and achieving sales targets.
• Master's degree in Business Administration (MBA) or a related field, preferably with a specialization in marketing or healthcare marketing.
• In-depth understanding of the regulatory environment for pharmaceutical marketing.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication, interpersonal, and leadership skills with the ability to motivate and inspire a team.
• Experience in managing and leading a marketing team.
• Budget management and financial acumen.
• Proven ability to develop and manage effective marketing campaigns across multiple channels.
• Strong knowledge of digital marketing strategies and best practices.

Skills & Competencies:

• Project management skills to ensure timely and successful completion of marketing initiatives.
• Excellent copywriting and editing skills to develop clear, concise, and compelling marketing materials.
• Strong negotiation and vendor management skills.
• Experience with marketing automation and CRM (Customer Relationship Management) software & Digital Marketing
• Fluency in medical terminology a plus.