Marketing Manager, Catalog

As a Catalog Manager, you'll be the gatekeeper of Sony Music South’s content, the biggest music label of South India. The role ensures that the South catalog across 4 South-Indian languages is accurately maintained, creatively reimagined, efficiently placed & promoted across platforms. You will work cross-functionally with marketing, digital, sync and licensing teams to drive catalog growth. This will critically include strategical application of data for effective functionality of the catalog.

What you'll do:

• Develop strategies to increase market share and revenue growth from the catalogue
• Collaborate with DSP team (Digital service provider) to push our key performing tracks across various platforms based on data, & trends
• Drive & execute marketing campaigns for catalogue content - with a major focus on social platforms and strategic partnerships
• Identify sync and licensing opportunities for our library of content

Who you are:

• 2–4 years of professional experience within the media and entertainment industry, preferably in a music-focused organization.
• Postgraduate degree in a relevant field.
• Strong organizational and communication abilities.
• Proficiency in data analytics and metadata management.
• Exceptional attention to detail and accuracy.
• Creative mindset with the ability to innovate and adapt.
• Familiarity with South Indian music (Tamil, Malayalam, Telugu) and related cultural nuances.
• Native fluency in Tamil is preferred but not mandatory.
• Passion for music, with a keen interest in consumption patterns and trend analysis.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day
• A modern office environment designed for you, empowering you to bring your best
• Investment in your professional growth and development enabling you to thrive in our vibrant community
• The space to accelerate progress, positively disrupt and create what happens next
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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