Marketing Manager - Cali, Colombia

Role Overview: As a bilingual Marketing Manager based in Cali, Colombia, you will play a crucial role in devising and implementing marketing strategies across regions to enhance product portfolio awareness and achieve sales targets. Your responsibilities will include creating annual marketing calendars, developing brand campaigns, managing product launches, and overseeing advertising and media agencies for effective marketing plans. Key Responsibilities: - Devise annual marketing calendar by analyzing market trends, competition, and consumer behavior - Develop brand campaigns across various touchpoints such as TV, Print, Radio, OOH, BTL, Events, Retail, and Digital platforms - Lead product launches and ensure brand health maintenance - Manage advertising, media, digital, and marketing research agencies to develop and execute country-wise marketing plans - Collaborate with distributor partners to implement media and local level marketing activities - Monitor and execute marketing activities according to the annual plan, making necessary adjustments as needed Qualification Required: - Masters in marketing or MBA - Bachelor's Degree in Marketing, Business, or a Related Field - 12-15 years of experience in Mass-media communication development, agency, and media management Additional Company Details: Hero MotoCorp, headquartered in New Delhi, India, is the world's largest manufacturer of motorcycles and scooters for the past 22 years. With a presence in 52 countries across Asia, Africa, Latin America, and the Middle East, Hero MotoCorp is known for its modern, technologically advanced, and eco-friendly mobility solutions. The company aims to achieve its next 100 million sales by 2030 and has globally benchmarked manufacturing and R&D facilities. As a part of the Hero team, you will work with passionate innovators dedicated to pushing the frontiers of innovation and mobility solutions. Join Hero MotoCorp to be a part of a brand celebrated by millions worldwide and contribute to building a cutting-edge future of mobility.,