Job Description

Develop and manage paid marketing campaigns across Google Ads, Meta, LinkedIn, and YouTube . Optimize marketing spend to maximize ROI and customer acquisition . Track and analyze campaign performance, implementing data-driven optimizations. Drive SEO and organic traffic growth through strategic content planning. 2. Content Strategy & Branding Define and oversee the execution of the content marketing strategy , including blogs, newsletters, case studies, and thought leadership articles. Work with internal teams and external agencies to create engaging, high-quality content. Ensure brand consistency across all marketing and communication channels. 3. Social Media & Community Management Develop and execute a social media strategy across platforms such as Twitter, LinkedIn, Instagram, Telegram, and YouTube . Drive community engagement and audience growth through organic and paid initiatives. Implement referral and affiliate marketing strategies to increase user acquisition. 4. Webinars & Lead Generation Plan, promote, and execute educational webinars to drive awareness and conversions. Build and manage email marketing campaigns for lead nurturing and retention . Track webinar and campaign performance, optimizing for higher conversion rates . 5. Leadership & Team Development Recruit, mentor, and manage a team of marketers, content creators, and performance specialists . Collaborate with Product, Sales, and Customer Support teams to align marketing efforts with business goals. Stay updated with industry trends, competitor strategies, and best practices to drive continuous growth. Requirements 3+ years of experience in digital, growth, or performance marketing. Proven expertise in Google Ads, Facebook Ads, SEO, and email marketing . Strong analytical skills with expertise in data-driven marketing and funnel optimization . Ability to manage multiple projects and lead cross-functional teams. Experience in fintech, trading, or investment platforms is preferred but not mandatory . Strong communication and leadership skills. Benefits High-growth opportunity in a rapidly expanding fintech startup. Leadership role with the ability to build and shape the marketing team. Competitive salary with performance-based incentives. Exposure to algorithmic trading and financial markets.