Job Description

Job Summary: PrepLadder is looking for a dynamic and results-driven Head of Digital Marketing to lead our digital growth initiatives. The ideal candidate will have a strong background in performance marketing and extensive experience in managing large-scale marketing budgets. This role requires a strategic thinker who can drive customer acquisition, optimize digital campaigns, and enhance brand visibility through data-driven marketing. The candidate will play a crucial role in shaping PrepLadders digital presence and ensuring high ROI on marketing spends. Key Responsibilities - Develop and execute a comprehensive digital marketing strategy to drive growth and brand awareness. - Lead performance marketing efforts across multiple digital channels, including Google Ads, Meta, and other paid platforms. - Optimize customer acquisition and retention strategies through data-driven marketing campaigns. - Manage and allocate large-scale marketing budgets effectively to maximize ROI. - Monitor key performance metrics and implement strategies to improve conversion rates and reduce acquisition costs. - Oversee SEO, SEM, social media, and content marketing initiatives to enhance brand presence. - Collaborate with cross-functional teams to align marketing efforts with business goals. - Implement marketing automation tools and advanced analytics to enhance campaign performance. - Stay updated with the latest digital marketing trends and best practices to maintain a competitive edge. - Lead, mentor, and build a high-performing digital marketing team. Qualifications: - Bachelors or Masters degree in Marketing, Business, or a related field. - 8+ years of experience in digital marketing, with a strong focus on performance marketing. - Proven track record of managing and scaling large marketing budgets effectively. - Expertise in Google Ads, Meta Ads, SEO, SEM, and other paid digital channels. - Strong analytical skills with the ability to interpret data and optimize marketing strategies. - Experience in marketing automation, attribution modeling, and conversion rate optimization. - Ability to lead and mentor a team in a fast-paced, high-growth environment. - Excellent communication and stakeholder management skills.