Job Description

As a Marketing Generalist , you will be at the heart of Vahan s marketing efforts, driving initiatives that span across digital, ATL (Above The Line), and BTL (Below The Line) activities. You will manage and execute integrated marketing campaigns that combine mass media tactics with grassroots, on-ground initiatives to ensure comprehensive brand visibility, engagement, and growth. This role is initially an individual contributor position, with the potential to evolve into a leadership role as the marketing function scales. What You ll Be Doing: Digital Performance Marketing: Develop, execute, and optimize digital campaigns across SEM, social, and display channels to drive user acquisition and engagement. ATL Campaigns: Plan and execute mass media advertising strategies including TV, radio, print, and outdoor campaigns to build brand awareness on a large scale. BTL Activities: Drive on-ground activations, experiential marketing, direct engagement campaigns, and community outreach programs to foster personal connections with our audience. Content Creative Strategy: Craft compelling narratives and creative content that resonate with our diverse audience and reinforce Vahan s brand identity. Social Media Community Engagement: Manage and grow our social media presence, ensuring active engagement and a positive brand sentiment. Event Partnership Marketing: Plan and coordinate marketing initiatives for events, webinars, and strategic partnerships that amplify our brand reach. Marketing Analytics Optimization: Monitor key performance metrics, derive actionable insights, and continuously refine marketing strategies based on data. Cross-functional Collaboration: Work closely with Product, Sales, and Customer Experience teams to ensure integrated and impactful marketing campaigns. Innovation Process Improvement: Stay abreast of market trends and emerging tools to drive innovative marketing approaches and maximize effectiveness. You ll thrive in this role if you: Have 6-8 years of experience in a full-stack marketing role, covering ATL and BTL initiatives. Have experience in building and managing small teams, with a passion for mentoring and scaling marketing functions. Are a strategic thinker with strong execution capabilities, balancing creative storytelling with analytical decision-making. Have a strong grasp of digital marketing, performance marketing, and brand-building strategies. Have exceptional stakeholder management skills, collaborating across teams to align marketing efforts with business goals. Share our commitment to transforming the blue-collar recruitment landscape in India and making a real impact. What We Offer: Unlimited PTO: Flexibility and trust to manage your work-life balance. Comprehensive Medical Insurance: Robust healthcare plans for you and your family. Monthly Wellness Leaves: Regular time off to recharge and focus on well-being. Competitive Pay: A compensation package that reflects your contributions and impact. Growth Learning Opportunities: A dynamic environment where you can advance your career as you shape our marketing function.