Marketing Generalist

Job Description

Who are we? Orbit & Skyline India Pvt. Ltd. is a leading semiconductor service provider with a robust and experienced team of professionals proficient in providing our customers with unique, feature-rich solutions that help them build environmentally friendly semiconductor manufacturing. At Orbit & Skyline, our synergistic cross functional team of Mechanical, Electrical, Electronics, Software, Equipment, and process engineering is delivering end to end solutions to our customers in semiconductor equipment manufacturing space. We are partnering with our customers across the complete semiconductor value chain spectrum that includes Hardware design and development, Supply chain management, Quality management, Product Management, Reliability, Data Science, ML/AI and many more. We are enabling our customers to develop technologies and systems that alter industries by employing one of the most diverse workforces of cutting-edge engineers and technologists in the semiconductor industry. Our clientele includes prestigious IC chip manufacturers and OEMs from the United States, Asia, the Middle East, and Europe with our services being rendered to our global customers out of our head office in Mohali, India. We have offices in the United States, the Middle East, Singapore, Taiwan, Ireland, and several other locations. Who are we looking for? Orbit & Skyline is looking forward to onboarding a motivated and enthusiastic Marketing Generalist to support our integrated marketing initiatives and represent the company at key industry events and brand-driven activities. As part of our dynamic generalist marketing team, you will contribute to the successful execution of brand management , event marketing , and public-facing campaigns , playing a vital role in enhancing our brand visibility and positioning. This role is ideal for an energetic individual with a passion for brand marketing , digital engagement , and public relations , who thrives in front-facing environments and possesses strong communication and presentation skills . Roles & Responsibilities Representing the company at events, conferences, and promotional activities and maintaining a consistent and positive brand image. Support the execution of brand marketing strategies across both digital and offline channels, ensuring alignment with overall marketing and business objectives. Assist in planning and delivering integrated marketing campaigns, including email marketing, social media marketing, and content creation. Collaborate with internal teams on employer branding initiatives, helping to communicate our company culture and values externally. Participate in market research and competitive analysis to support product marketing and campaign development. Help manage content for various platforms, including social media, newsletters, and public relations efforts. What Makes you Eligible? Required Qualifications: Must have a bachelor's degree in marketing, Business Administration, or a related field. 2–3 years of experience in brand marketing, digital marketing, or a related marketing function. An MBA in Marketing or a postgraduate degree in a relevant discipline will be preferred. Mandatory Skills: Demonstrated interest in Brand Marketing, Digital Marketing, and Public Relations, with a passion for crafting compelling brand narratives that resonate with target audiences. Confident and presentable, with excellent communication and public speaking skills, capable of effectively representing the brand at events, presentations, and client interactions. Outgoing and proactive personality with a collaborative approach and the ability to take initiative in dynamic, team-oriented settings. Foundational understanding of marketing strategy, campaign execution, and content development, with a drive to support integrated marketing efforts. Proven ability to multitask and work cross-functionally, while managing time and priorities efficiently in a high-paced environment. Creative thinker with a willingness to learn and adapt quickly in a fast-paced marketing environment. Good to have: Exposure to media planning, employer branding, and content development workflows. Experience in managing product marketing and campaigning lifecycles across B2B channels. Familiarity with tools used in email marketing, campaign performance tracking, and marketing automation platforms. Hands-on involvement in planning and executing event marketing and on-ground brand activations. Why Orbit & Skyline? Orbit & Skyline is an amalgamation of enthusiastic and experienced people working on a remarkable concept, making headway in this industry. Today, the Semiconductor Industry is going through a rapid transformation, and we are proud to be playing a major role in development of the semiconductor ecosystem in India thus providing our employees a platform to grow technically and introducing them to a versatile and sprouting work horizon. We offer a holistic workplace that encourages individuals to attain their full potential. We are a team of thinkers, planners, doers, and risk-takers who work closely together and enjoy the top-notch benefits such as: Safeguarding the health of our employees and their loved ones by providing them Health Insurance. Encouraging healthy, motivated and a happy workforce by providing monthly Wellness Allowances. Supporting effective and efficient communication by providing Communication Allowances. Awarding stability & loyalty of the employees by covering them under the Gratuity act. Providing technical advancements and interpersonal growth through periodic Trainings. Providing Service Award to celebrate employee's contributions and show our gratitude for their loyalty and commitment. Rewarding and Recognizing employee's efforts and contributions to the company's growth. Encouraging enthusiasm, interaction, and motivation by organising team lunches, team outings, offsite activities, fun Fridays, festival celebrations, and other Engagement events.