Marketing Executive Trainee

Role Overview: As a Marketing Executive B2B at InnoVites, you will play a crucial role in shaping the marketing strategy for the company's products in the Wire & Cable Industry. This is not just an execution role; you will have the opportunity to influence how the product portfolio is positioned globally. If you are someone who enjoys solving real business problems, creating meaningful communication, and taking ownership, this role allows you to do so from day one. Your curiosity about B2B marketing and willingness to learn and contribute will be key in this role. Key Responsibilities: - Plan and execute B2B marketing campaigns across digital and occasionally offline channels - Create effective marketing assets such as social posts, emailers, brochures, and presentations - Collaborate with sales and product teams to shape messaging and generate qualified leads - Learn and contribute to marketing automation workflows using tools like HubSpot (training provided) - Track campaign performance metrics and use data to improve strategies - Stay updated on industry trends, customer preferences, and differentiation opportunities - Take ownership of your tasks with guidance and mentorship, without constant supervision Qualifications Required: - Fresh MBA / PGDM in Marketing from a reputed institution or up to 1 year of experience - Strong technical foundation preferred, ideally a graduate with a B.Tech, B.E., B.Sc in Computer Science, or BCA degree - Solid understanding of marketing fundamentals and B2B customer behavior - Proficiency in creating marketing assets using tools like Canva, Figma, or Adobe, or willingness to learn quickly - Curiosity, proactiveness, and self-driven attitude - Excellent written and verbal communication skills with a focus on clarity - Dependable, organized, and enthusiastic about turning ideas into results Additional Company Details: InnoVites is a strategic partner for digital transformation in the wire and cable industry, with over 25 years of industry expertise. The company focuses on simplifying complexity, driving efficiency, and helping clients stay competitive in a rapidly evolving market. At InnoVites, you will have the opportunity for real ownership, direct visibility, and influence within a small, collaborative team where your ideas are valued. The role offers freedom to experiment, move fast, and exposure to the full spectrum of B2B marketing, from branding to automation to demand generation.,