Job Description

Hi, We are looking for a Marketing Executive for our client - An Education Based Role for Hybrid role. Designation : Marketing / Outreach Executive Location : Ahmedabad, Gujarat, India (Hybrid) ROLE OVERVIEW The Marketing Executive plays a pivotal role in driving outreach efforts and generating leads for the organization. Responsible for maintaining prospect data, running email campaigns, and managing inbound queries, this role requires strong communication skills, attention to detail, and the ability to multitask effectively. The Marketing Executive contributes to the overall success of the marketing strategy by ensuring the accuracy and efficiency of lead-generation activities. ME will be closely working with the Assistant Manager-Outreach and the Assistant Director to drive strategic initiatives and ensure alignment with organizational objectives. RESPONSIBILITIES Prepare and maintain a master database of prospects for pitching purposes. Research and gather data online based on provided instructions, ensuring accuracy and completeness of information entered into the master data sheet. Execute cold pitch email campaigns to targeted prospects, adhering to established guidelines and timelines. Record and manage all inbound queries in a designated query sheet, ensuring prompt follow-up and resolution. Utilize CRM tools to send emailers and track campaign performance. Assist in lead generation efforts by reaching out to contacts acquired during conferences and networking events. Collaborate with the marketing team to optimize outreach strategies and improve lead-generation processes. QUALIFICATIONS Education: Bachelors or Masters in Management or equivalent Work Experience: Minimum of 2 years of experience in a similar role, preferably in the Higher Education or hospitality industry Skills: Excellent written and verbal communication skills. Strong interpersonal skills and ability to build rapport with diverse stakeholders. Proficiency in Microsoft Office tools, including Excel, Word, and PowerPoint. Familiarity with CRM systems is preferred. Ability to multitask, prioritize tasks, and follow instructions accurately. A dynamic personality with a proactive approach to problem-solving. Understanding of digital marketing principles and social media management.