Marketing Executive

Job Description

1. Marketing Executive: Job Responsibilities: Job Responsibilities: Retail Marketing Strategy: Develop and implement retail marketing initiatives to drive foot traffic, enhance customer engagement, and increase sales within retail locations. Cross-Brand Collaboration: Identify and execute strategic partnerships with complementary brands to co-create promotional campaigns that drive mutual growth. Influencer Marketing: Develop and manage influencer relationships, curating effective collaborations to amplify brand visibility and engagement through social media, events, and other platforms. Campaign Management: Lead the end-to-end execution of retail-focused campaigns, from ideation and planning to execution and performance analysis. Digital Integration: Work closely with the digital marketing team to ensure cohesive messaging across all channels, integrating online and offline efforts for a seamless customer experience. Customer Insights: Analyze customer behavior and market trends to tailor marketing initiatives, ensuring they resonate with the target audience. Vendor/Partner Relations: Build and maintain relationships with external partners, agencies, and influencers to drive collaborative marketing opportunities. Performance Tracking: Monitor campaign performance, track ROI, and report on key performance metrics to evaluate success and inform future strategies. Event Planning: Lead and support in-store events and promotions, ensuring alignment with broader marketing and brand objectives. Experience: Minimum 1 year of experience Retail Marketing Strategy: Develop and implement retail marketing initiatives to drive foot traffic, enhance customer engagement, and increase sales within retail locations. Cross-Brand Collaboration: Identify and execute strategic partnerships with complementary brands to co-create promotional campaigns that drive mutual growth. Influencer Marketing: Develop and manage influencer relationships, curating effective collaborations to amplify brand visibility and engagement through social media, events, and other platforms. Campaign Management: Lead the end-to-end execution of retail-focused campaigns, from ideation and planning to execution and performance analysis. Digital Integration: Work closely with the digital marketing team to ensure cohesive messaging across all channels, integrating online and offline efforts for a seamless customer experience. Customer Insights: Analyze customer behavior and market trends to tailor marketing initiatives, ensuring they resonate with the target audience. Vendor/Partner Relations: Build and maintain relationships with external partners, agencies, and influencers to drive collaborative marketing opportunities. Performance Tracking: Monitor campaign performance, track ROI, and report on key performance metrics to evaluate success and inform future strategies. Event Planning: Lead and support in-store events and promotions, ensuring alignment with broader marketing and brand objectives. Experience: Minimum 1 year of experience 2. Creative Manager(Graphic/Communication Design): Mandatory requirements: Undergraduate in Graphic Design / Communication Design / Interaction Design / Visual Design. Keen interest in graphic design and visual communication for D2C brand. Aggregate in undergraduate course no bar. Technical Skills: Hands-on experience and knowledge of widely used software including Adobe Photoshop and Illustrator, GIMP, CorelDraw, Canva, Procreate, or the likes. Proven creative and imaginative thinking with an eye for colour, balance and layout. Soft Skills: A keen eye for detail and a critical mind. The ability to listen to others and to work well as a part of a team. Keen to deliver work as per creative briefing that cater to varied platforms and customer segments. Passionate about graphic design and keen to explore experimental visual layouts for communications. Organizational, data management and time management skills. Location: Mumbai 3. Franchise Manager: Job Responsibilities: Understand Franchise business models, retail and real estate market dynamics. Strategize the offline channel expansion plan and identify potential franchise opportunities in India abroad. Work on Commercial feasibility of proposed deals and ability to tweak the commercials that suits investors needs. Network with brokers, consultants, leasing heads, developers and landlords for sourcing suitable properties. Conduct pre-feasibility analysis of site - Real estate factors, Business estimate, suitability of project requirements, basic legal papers licenses. Plan, Execute and Monitor end-to-end implementation of opening store outlets of Suta in Malls High Streets. Negotiation of commercials legal points with investors/ property owners/brokers. Work on completing due diligence and legal agreements of deals. Asset management - Resolve any landlord related issues for operational stores in the territory and maintain relations with investors/partners. Establish excellent relations with franchise partners, property owners and brokers. Monitor control planned commercials PLs to ensure zero deviation from the planned commercials. Qualifications: Post Graduate (Specialization in Sales and Marketing). Proven experience in Offline Business Development. Skills Required: Financial Modeling is must. Excellent communication skills. Project Management skills. Highly motivated, Ability to collaborate cross functionally, and be a strong team player. Excellent Soft skills, Negotiation skills and Analytical Skills.