Job Description

Key Responsibilities: 1. Market Research & Analysis: Conduct market research to identify trends, customer needs, and competitor activities within the solar and renewable energy sectors. Analyze customer feedback and industry developments to help refine marketing strategies. 2. Campaign Development & Execution: Plan, create, and execute multi-channel marketing campaigns (digital, print, social media, etc.) to promote solar mounting products. Coordinate product launches and promotional events to increase customer engagement. 3. Content Creation & Management: Develop content for digital platforms (website, social media, email newsletters, blogs, etc.) that highlights product features, benefits, and applications. Work closely with design and creative teams to produce high-quality visuals and content. 4. Brand Management: Ensure brand consistency across all marketing materials and communications. Enhance brand awareness by building strong relationships with key stakeholders, including customers, distributors, and partners. 5. Lead Generation & Sales Support: Generate qualified leads through marketing efforts, including digital & social media, trade shows, and tele-calling. Work closely with the sales team to develop targeted marketing strategies that convert leads into customers. 6. Event Planning & Execution: Assist in organizing and attending industry trade shows, conferences, and other relevant events to showcase our products and expand business opportunities. 7. Reporting & Analytics: Monitor and evaluate the performance of marketing campaigns, reporting on key metrics and KPIs. Utilize data insights to adjust and optimize marketing strategies for maximum impact. 8. Collaborative Initiatives: Work closely with cross-functional teams, including product development, sales, and customer service, to align marketing initiatives with business objectives. Collaborate with external agencies or partners when necessary to ensure effective execution of campaigns. Skills and Qualifications: Bachelors degree in Marketing, Business, or a related field (preferred). Proven experience (2+ years) in a marketing role, preferably within the renewable energy, construction, or manufacturing industry. Strong understanding of digital marketing strategies, including SEO, SEM, social media, and email marketing. Excellent written and verbal communication skills. Conversant with speaking in ENGLISH & HINDI. Strong analytical skills and experience using marketing analytics tools (MS Office, Google Analytics, etc.). Ability to work independently and as part of a team in a fast-paced environment.