Marketing Executive

Job Description

Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals. Gathering, investigating, and summarizing market data and trends to draft reports. Implementing new advertising plans Deploy successful marketing campaigns and own their implementation from ideation to execution Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Produce valuable and engaging content for our website and blog that attracts and converts our target groups Oversee and approve marketing material, from website banners to hard-copy brochures and case studies Measure and report on the performance of marketing campaigns, gain insight and assess against goals Analyze consumer behavior and adjust email and advertising campaigns accordingly Maintaining relationships with important clients by making regular visits, understanding their needs, and anticipating new marketing opportunities Staying current in the industry by attending educational opportunities, conferences, and workshops, reading publications, and maintaining personal and professional networks.