Job Description

Role & responsibilities Develop and implement targeted marketing strategies to increase the awareness and sales of our APIs in the domestic market. Identify growth opportunities and key trends in the pharmaceutical industry, focusing on API markets and related sectors. Collaborate with senior leadership to align marketing strategies with company goals and objectives. Oversee the digital marketing strategy for promoting APIs, including SEO, SEM, email marketing, and social media campaigns. Work with the digital marketing team to develop educational content, blog posts, case studies, and white papers that highlight product features and industry trends. Collaborate closely with the Sales team to support business development efforts, lead generation, and customer acquisition strategies. Work with the R&D team to gain a deep understanding of new product developments and translate technical information into effective marketing communication. Stay informed on regulatory requirements related to the marketing of pharmaceutical ingredients and ensure that all marketing activities comply with industry standards and regulations. Ensure marketing materials accurately represent product specifications and adhere to pharmaceutical industry regulations. Prepare regular reports on marketing campaign performance, market trends, customer feedback, and competitive intelligence. Present insights and recommendations to senior management for continuous improvement in marketing efforts. Preferred candidate profile Bachelors degree in Marketing, Pharmaceutical Sciences, Business, or a related field (Masters degree preferred). 3-5 years of experience in domestic marketing within the pharmaceutical or chemical industries, with a focus on Active Pharmaceutical Ingredients (APIs). Strong understanding of the pharmaceutical industry, including API manufacturing, regulations, and market dynamics. Proven experience in developing and executing integrated marketing campaigns across digital and traditional channels. Excellent communication, presentation, and interpersonal skills. Proficiency in CRM tools, marketing automation software, and analytics platforms (Google Analytics, HubSpot, etc.). Ability to work collaboratively with cross-functional teams (Sales, R&D, Regulatory Affairs). Strong analytical skills and ability to interpret data to inform decision-making. Knowledge of regulatory standards in the pharmaceutical and API sectors (e.g., GMP, FDA regulations, etc.).