Marketing Executive - Branding

Job Description

Social Media Management: o Create, curate, and manage published content across social media channels in collaboration with the agency. o Keep a track of the marketing plan for the month and the execution of the social media plan in accordance with the same o Be present for any brand events as and when required. Content Creation: o Produce creative, high-quality, relevant content for monthly marketing campaigns including direct marketing campaigns, websites, PR & design collaterals. o Work collaboratively with the design team to create visually appealing content. o Help create any content required for social media if required. o Work with photographers & videographers to produce quality content for the brand. o To write copies for the campaigns listed as a part of the marketing plan for different channels Whatsapp, SMS, Emailer subject tlines, etc Public Relations Management: o Scout for influencers for the brand for promoting different campaigns. o Work in collaboration with the PR/ Influencer marketing agency & the internal team in order to align influencers. o Coordinate with the influencers and PR agency to gather influencer coverages and reports. Aggregator Coordination: o To ensure all the communication is up to date on the aggregator platforms Correct menus, timings, and other details are mentioned for all outlets. Campaign Management- o To execute the marketing plan in a timely manner o To align direct marketing campaigns SMS, Whatsapp & Emailers