Marketing Executive

1 years

1 - 3 Lacs

Posted:2 days ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

ob Description: Marketing Executive

Location: Ascent Infotech, Bhagalpur
Industry: Education & EdTech Consulting

About the Company:

Ascent Infotech is a leading educational and EdTech consultancy, partnering with renowned universities across the country. We specialize in guiding students toward academic success and offering innovative solutions for career growth.

Position Overview:

The Marketing Executive will play a pivotal role in promoting Ascent Infotech’s services and expanding its reach to prospective students, parents, and institutional partners. This role requires a blend of strategic planning, creative execution, and relationship-building to drive the organization’s growth.

Key Responsibilities:

  • Marketing Strategy and Execution:
  • Develop and implement marketing campaigns to promote educational programs and consultancy services.
  • Identify and target prospective students through online and offline channels.
  • Conduct market research to understand trends, competitors, and audience needs.
  • Digital Marketing:
  • Manage social media platforms, creating engaging content and driving audience interaction.
  • Optimize online presence through SEO, SEM, and email marketing strategies.
  • Monitor and analyze digital marketing metrics to improve campaign performance.
  • Event Planning and Promotion:
  • Organize and promote seminars, workshops, and webinars in collaboration with universities.
  • Represent the organization at education fairs and events to build brand visibility.
  • Lead Generation and Follow-up:
  • Generate leads through targeted marketing initiatives and track their progress.
  • Follow up with prospective students and parents to convert leads into enrollments.
  • Collaboration and Relationship Management:
  • Build and maintain strong relationships with university partners, schools, and coaching centers.
  • Collaborate with the counseling team to align marketing efforts with admission goals.
  • Creative Content Development:
  • Develop promotional materials such as brochures, posters, and advertisements.
  • Create compelling content for blogs, newsletters, and social media posts.
  • Reporting and Analysis:
  • Prepare reports on campaign performance and ROI for management review.
  • Suggest improvements based on data analysis and market feedback.

Key Skills and Qualifications:

  • Educational Background: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
  • Experience: 1-3 years of experience in marketing, preferably in the education or EdTech sector.
  • Technical Skills:
  • Proficiency in digital marketing tools (Google Ads, Facebook Ads, Canva, etc.).
  • Familiarity with CRM and lead management software.
  • Basic graphic designing and video editing skills are a plus.
  • Soft Skills:
  • Excellent communication and presentation skills.
  • Strong organizational and time-management abilities.
  • Creativity and adaptability to a dynamic work environment.
  • Personality Traits:
  • Goal-oriented, self-motivated, and proactive.
  • Team player with a passion for education and career development.

Perks and Benefits:

  • Competitive salary with performance-based incentives.
  • Opportunity to work in a growing and impactful industry.
  • Professional development and career growth opportunities.

How to Apply:

Interested candidates can send their resume to infoascenti@gmail.com or contact us at +91-9304853492 ( Whatsapp). Please include "Marketing Executive Application" in the subject line.

Join us in empowering students and shaping the future of education!

Job Type: Full-time

Pay: ₹10,000.00 - ₹30,000.00 per month

Education:

  • Bachelor's (Preferred)

Experience:

  • Business development: 1 year (Preferred)
  • total work: 1 year (Preferred)

Language:

  • Hindi (Preferred)

Work Location: In person

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