Marketing Executive

ob Description: Marketing Executive

Location: Ascent Infotech, Bhagalpur
Industry: Education & EdTech Consulting

About the Company:

Ascent Infotech is a leading educational and EdTech consultancy, partnering with renowned universities across the country. We specialize in guiding students toward academic success and offering innovative solutions for career growth.

Position Overview:

The Marketing Executive will play a pivotal role in promoting Ascent Infotech’s services and expanding its reach to prospective students, parents, and institutional partners. This role requires a blend of strategic planning, creative execution, and relationship-building to drive the organization’s growth.

Key Responsibilities:

• Marketing Strategy and Execution:
• Develop and implement marketing campaigns to promote educational programs and consultancy services.
• Identify and target prospective students through online and offline channels.
• Conduct market research to understand trends, competitors, and audience needs.
• Digital Marketing:
• Manage social media platforms, creating engaging content and driving audience interaction.
• Optimize online presence through SEO, SEM, and email marketing strategies.
• Monitor and analyze digital marketing metrics to improve campaign performance.
• Event Planning and Promotion:
• Organize and promote seminars, workshops, and webinars in collaboration with universities.
• Represent the organization at education fairs and events to build brand visibility.
• Lead Generation and Follow-up:
• Generate leads through targeted marketing initiatives and track their progress.
• Follow up with prospective students and parents to convert leads into enrollments.
• Collaboration and Relationship Management:
• Build and maintain strong relationships with university partners, schools, and coaching centers.
• Collaborate with the counseling team to align marketing efforts with admission goals.
• Creative Content Development:
• Develop promotional materials such as brochures, posters, and advertisements.
• Create compelling content for blogs, newsletters, and social media posts.
• Reporting and Analysis:
• Prepare reports on campaign performance and ROI for management review.
• Suggest improvements based on data analysis and market feedback.

Key Skills and Qualifications:

• Educational Background: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• Experience: 1-3 years of experience in marketing, preferably in the education or EdTech sector.
• Technical Skills:
• Proficiency in digital marketing tools (Google Ads, Facebook Ads, Canva, etc.).
• Familiarity with CRM and lead management software.
• Basic graphic designing and video editing skills are a plus.
• Soft Skills:
• Excellent communication and presentation skills.
• Strong organizational and time-management abilities.
• Creativity and adaptability to a dynamic work environment.
• Personality Traits:
• Goal-oriented, self-motivated, and proactive.
• Team player with a passion for education and career development.

Perks and Benefits:

• Competitive salary with performance-based incentives.
• Opportunity to work in a growing and impactful industry.
• Professional development and career growth opportunities.

How to Apply:

Interested candidates can send their resume to infoascenti@gmail.com or contact us at +91-9304853492 ( Whatsapp). Please include "Marketing Executive Application" in the subject line.

Join us in empowering students and shaping the future of education!

Job Type: Full-time

Pay: ₹10,000.00 - ₹30,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Business development: 1 year (Preferred)
• total work: 1 year (Preferred)

Language:

• Hindi (Preferred)

Work Location: In person