Marketing Executive

Job Description

Marketing Executive Experience : 1 to 3 years of experience in the electrical field | B.Tech, M.Tech, or MBA (Marketing) preferred Location : Vapi, Gujarat Eligibility : BE, ME, M. Tech or B. Tech (55% and above scores in all academic years). Most preferred. Salary : As Per Experience Functional Area : Marketing Contact Person : HR AIC Technik Description : About the Job : Marketing Executive plays a crucial role in developing and executing marketing strategies to promote a company s products or services. The ideal candidate will be responsible for a range of activities which and below is a detailed breakdown of the Marketing Executive job role : 1. Market Research and Analysis Conduct research to understand customer needs, preferences, and behaviors. Analyze market trends, competitors, and industry insights to help shape marketing strategies. Collect data on consumer demographics, buying behaviors, and purchasing habits. 2. Analytics and Reporting Track, measure, and report on the performance of marketing campaigns using tools like Google Analytics, social media insights, etc. Analyze metrics such as engagement rates, website traffic, lead generation, and ROI. Provide recommendations to improve campaign effectiveness based on data analysis. 3. Collaboration and Communication Work closely with sales teams, product development, customer service, and other departments to ensure marketing strategies are aligned with business goals. Coordinate with external agencies, freelancers, or vendors when necessary. Key Responsibilities Utilize inside sales knowledge Measuring customer satisfaction Analyse customer insights to have an outreach strategies Generate more qualified and competent leads Reporting and logging customer feedback Analyse customer insights, consumer trends, market analysis