Marketing Events Coordinator

Job Description

Job Description The Marketing Events Coordinator is responsible for the end-to-end management of various marketing events, including trade shows, conferences, webinars, workshops, product launches, and other promotional activities. This role involves meticulous planning, coordination with multiple stakeholders, and the ability to manage logistics to ensure events run smoothly and achieve their intended goals. The coordinator will work closely with the broader marketing team to develop and implement strategies that effectively promote events, attract target audiences, and achieve measurable results. Requirements Event Planning and Strategy: Collaborate with marketing and sales teams to identify key event opportunities and develop event strategies, objectives, and timelines aligned with business goals. Develop detailed project plans for each event, from inception to completion. Research and propose creative and innovative event themes and attractions to enhance event experiences. Assist in developing event budgets, tracking expenses, and ensuring events are delivered within budget. Logistics And Vendor Management Plan, execute, and manage all logistics for marketing events, including venue selection, catering, audio-visual requirements, equipment setup and tear down, and shipping. Coordinate with vendors, suppliers, and event partners (e.g., decorators, transportation providers) throughout contract negotiation and service delivery. Manage event registration processes, including attendee lists, badges, ticketing, and post-event surveys. Serve as the primary point person on-site for event setup, troubleshooting, and breakdown, ensuring smooth operations. Event Promotion And Communication Work closely with the creative team to develop event collateral, promotional materials, signage, presentations, and other assets. Develop and implement marketing strategies to promote events, utilizing social media, email campaigns, website content, and other digital platforms. Coordinate with Technical and marketing teams to maximize event visibility and attendance. Research, invite, and schedule industry-relevant speakers or presenters. Reporting And Analysis Track event attendance, registration numbers, and other relevant metrics. Conduct detailed post-event analysis, gather feedback from attendees and stakeholders, and prepare comprehensive reports on event performance and Return on Investment with relevant updates across CRM / Opportunities and Trackers. Identify areas for improvement and implement best practices for future events. Stay updated on industry trends, competitor activities, and emerging event technologies. Administrative And General Marketing Support Maintain an organized system for event-related documents, contracts, and invoices. Assist with other general marketing activities as needed, including content creation, social media management, and data collection. Communicate campaign objectives, timelines, and deliverables to relevant internal teams. Qualifications Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field / MBA is an added advantage. 1-3 years of experience in event planning, event coordination, or a similar marketing role, preferably in a corporate or agency environment. Strong project management skills with the ability to effectively manage multiple projects simultaneously, prioritize tasks, and meet deadlines. Excellent written and verbal communication skills, with strong attention to detail. Exceptional organizational and time management abilities, with the flexibility to adapt to changing priorities and deadlines. Proficiency in event management software and tools (e.g., CRM systems, registration platforms). Ability to work independently and collaboratively in a fast-paced environment. Strong problem-solving skills and a customer-service mindset. Willingness to travel as needed for events. Proficiency in Microsoft Office tools Preferred Skills (Nice To Have) Experience with budget management and tracking ROI. Knowledge of specific industry trends relevant to the company. Benefits Challenging job within a young and dynamic team Performance driven, Career Progression Opportunities Attractive remuneration package: On par with Industry Standards Opportunity to join an organization experiencing year on year growth For Any Queries Please contact Vijay Oruganti | Sr.HR vijay.o@cadfem.in 8099068801 check(event) ; career-website-detail-template-2 => apply(record.id,meta)" mousedown="lyte-button => check(event)" final-style="background-color:#6875E2;border-color:#6875E2;color:white;" final-class="lyte-button lyteBackgroundColorBtn lyteSuccess" lyte-rendered=""> Show more Show less