Marketing & Digital Marketing Executive

Job Description

Role: Marketing Executive, Stove Kraft (Pigeon, Gilma, Black&Decker) Execution focussed role that will provide an opportunity to manage the entire brand management mandate for the well-known Pigeon brand of Kitchen and Home Appliances and Cookware. Own and execute the brands marketing plan and calendar incuding advertising, PR, Below-the-line activation, in-shop display and advertising, brand catalogue, campaigns and channel marketing requirements. Responsibilities: 1) Own the portfolio-wise Marketing Plan and Calendar of the organisation and be responsible for its execution, end-to-end 2) Oversee and execute the companys key marketing activities across brand, sub-categories and channels including advertising, social media, below-the-line activation, PR and Media. Coordinate with vendors, agencies and internal teams to develop content, collaterals and offline and digital media content and successfully execute and implement these campaigns with customers, dealers and sales team 3) Be the internal Account Executive to fulfil the marketing requirements of different portfolios, channels and departments including take briefs, convert them into marketing briefs for the in-house teams or agencies, coordinate to develop the creative output and execute them 4) Manage the brands print advertising releases and calendar. Develop, execute and print the company’s catalogues, collaterals, promotional materials and internal communication 5) Special projects to be executed Brand Manual Internal Communication and Newsletter Creation and updation of the brand’s catalogue and digital updates every two months 6) Channel Marketing Requirements to be serviced- Retail Marketing for EBO, GT, MT and Government Sales, Service 7) Brief, develop and monitor the brand’s social media calendar 8) Propose, manage and maintain the brand’s marketing budget. Manage media releases, print orders and associated vendor payments and accounting, reconciling with accounts and staying within budget 9) Be responsible for consistency of look-and-feel of the brand’s marketing output across channel and implementation of brand guidelines in the field 10) Create reports, assessments, budgets plans and actuals and campaign performance and present these to the Head – Brand and Marketing and other stakeholders making improvements and corrections where necessary The role will involve close coordination with both category and channel teams taking inputs from Product Managers, Channel heads and factory teams to create briefs, briefing agencies or internal teams and developing creative concepts and media plans, taking due approvals from the Marketing Head and other stakeholders as necessary and executing the programs in the field in keeping with defined timelines and budgets Qualifications Bachelor’s/Master’s degree 3+ years of experience in a marketing role Heavy focus on execution and good, proven skills in campaign/ project management Good communication and writing skills, have an eye for good creative Good skills with MS Office Tools such as Excel and PowerPoint will be useful Have an eye for good creative. Some content development skills will be useful Keeping a pulse on customer and channel preferences, evaluating program effectiveness and making improvements where necessary to achieve marketing and business goals. Attributes / Soft-skills Results oriented with a strong focus on achieving growth targets Good team player who can work well with the department head and other important stakeholders Adaptable and agile, with a smiling disposition and open to ideas Self-motivated and proactive, with a strong sense of ownership and accountability Could be from an agency or some other background who wants a break in brand management/marketing on the client’s side ------------------------------------------------------------------------------------------------------------------------- Company Description Stove Kraft Ltd. founded in 1999 is among the top manufacturers and retailers of kitchen and home appliances and Cookware offering a diverse range of products under its Pigeon brands spanning cookware, cooktops, small appliances, chimneys, hobs and lighting solutions. A Public Listed company with a 53-acre manufacturing unit in Harohalli, Karnataka and is headquartered in Central Bangalore, Karnataka, Stove Kraft is an is 9001: 2008 certified company with a strong footprint across the country across the general trade, modern trade and ecommerce channels and an ever growing international footprint with its products enriching kitchens and homes across the US, Mexico, South-East Asian countries and the Gulf nations counting global giants such as Walmart and Asda as its customers. In a world that is constantly evolving Stove Kraft’s ability to grow year on year to become a domestic kitchen appliances and cookware powerhouse is rooted in its ability to understand customer needs and constantly innovate to bring out high-quality products at affordable prices across categories with a view to delight customers, consistently. Role: Digital Marketing Executive, Stove Kraft Ltd. (Pigeon, Gilma, Black&Decker) At Stove Kraft Ltd. we are seeking a hands-on, tech-savvy digital marketing executive who can set up the digital marketing program for the organisation. This execution-focussed role will entail running both day-to-day campaigns for the organisation as well as take up strategic projects that will help lift and enhance the brand’s digital presence. As the Digital Marketing Executive at Stove Kraft Ltd. you will also be responsible for developing, implementing and optimising growth strategies to increase customer acquisition, engagement and retention and enhancing the brand’s digital presence across various touch points spanning owned, earned and paid media. This will be a hands-on individual contributor role that offers a great chance to plan and execute a holistic digital marketing mandate for one of India’s most loved consumer brands and to take the digital function to the next level. Responsibilities: 1) Own the portfolio-wise Digital Marketing Plan, Calendar and Budget for the Organisation’s brands and product categories and be responsible for its execution, end-to-end. Plan and execute multi-channel marketing campaigns for the company’s well-known Pigeon brand and other brands 2) Oversee and execute the company’s key digital marketing initiatives across owned, earned and paid media 3) Performance Marketing Campaign Management: Plan, execute and optimize multi-channel marketing campaigns including SEM, Social Media Marketing and the appropriate content and tools to drive user acquisition, footfalls, ecommerce sales and engagement. Run Performance Marketing campaigns – execute Google Ads, Facebook/Instagram, LinkedIn, show results and then scale up Achieve the goals set for the campaign 4) Owned Media Website Website Redesign: Lead the redesign and revamp of the company’s website Create a D2C website for the brand Manage the SEO program and budgets for the brand’s website Keeping the website updated Brief associated vendors and execute timely updates on the owned media assets Create special purpose assets such as website – as and when required 5) Social Media Manage and execute the Social Media calendar for the Pigeon Brand including the portfolio-wise social media calendar for the brand in partnership with the respective agency and approval of the marketing head Coordinate the creation of the social media posts, take approval from the Head of Marketing and get them posted 6) ecommerce Work with partners to create an effective ecommerce marketing plan to support sales both on the brand’s own D2C platform as well as on marketplace platforms Work on a plan to improve the customer ratings for all the products in the portfolio Audit, create, design or revamp the brand’s A+ content across portfolios and brands 7) Database and email marketing Find ways to use collate and use the customer data available in the organisation to create an appropriate remarketing plan Create a customer communication plan to target customers 8) Digital Transformation and AI Bring the latest technologies and ideas into the ideas becoming the source of new relevant technologies and ideas for the organisation and implement these Create new apps and visualisation tools Come up with new ideas to support sales through digital tools 9) Planning, Approval, Budget Management Propose, manage and reconcile budgets for the entire digital marketing mandate and program of the organisation Regularly report on key performance metrics, campaign performance and growth initiatives to stakeholders, providing actionable insights and recommendations. Plan for and track ROAS, LTV, CAC and ROI metrics The role will involve close coordination with both category and channel teams taking inputs from Product Managers, Channel heads and factory teams to create briefs, briefing agencies or internal teams and developing creative concepts and media plans, taking due approvals from the Marketing Head and other stakeholders as necessary and executing the programs in the field in keeping with defined timelines and budgets Coordinate with vendors, agencies and internal teams to develop content, collaterals and offline and digital media content and successfully execute and implement these campaigns with customers, partners, dealers and sales team Measure and present dashboards to measure campaign performance. Achieve business goals set for the digital and performance marketing campaigns in terms of key metrics such as ROAS, CAC, ROI and others Qualifications Bachelor’s/Master’s degree or appropriate certifications and work experience in digital marketing 4+ years of hands on experience in a digital marketing or growth marketing role in a B2C organisation Hands on experience with digital and campaign management tools and platforms such as Google AdWords, Meta Ads/Business Manager etc. or some hands on experience running performance marketing using appropriate campaign management tools will be useful Analytical skills and experience using tools such as Google Analytics and others, ability to present campaign performance through dashboards using some data visualisation tools will be useful Good communication and writing skills, have an eye for good creative Good skills with MS Office Tools such as Excel and PowerPoint will be useful Attributes / Soft-skills Results oriented with a strong focus on achieving growth targets Good team player who can work well with the department head and other important stakeholders Adaptable and agile, with a smiling disposition and open to ideas Self-motivated and proactive, with a strong sense of ownership and accountability Could be from an agency or some other background who wants a break in brand management/marketing on the client’s side Reporting: The position will report directly to the Head of Brand and Marketing, Stove Kraft Ltd. ------------------------------------------------------------------------------------------------------------------------- Company Description Stove Kraft Ltd. founded in 1999 is among the top manufacturers and retailers of kitchen and home appliances and Cookware offering a diverse range of products under its Pigeon brands spanning cookware, cooktops, small appliances, chimneys, hobs and lighting solutions. A Public Listed company with a 53-acre manufacturing unit in Harohalli, Karnataka and is headquartered in Central Bangalore, Karnataka, Stove Kraft is an is 9001: 2008 certified company with a strong footprint across the country across the general trade, modern trade and ecommerce channels and an ever growing international footprint with its products enriching kitchens and homes across the US, Mexico, South-East Asian countries and the Gulf nations counting global giants such as Walmart and Asda as its customers. In a world that is constantly evolving Stove Kraft’s ability to grow year on year to become a domestic kitchen appliances and cookware powerhouse is rooted in its ability to understand customer needs and constantly innovate to bring out high-quality products at affordable prices across categories with a view to delight customers, consistently.