Marketing Development Executive

1. Lead generation and conversion
- Visit contractor master list at identified frequency and create lead funnel - Create leads via cold calling & indexing for Individual House Builders & Trade projects (for Trade Project Executive markets only Individual House Builders)

2. Lead conversion
- Follow up on the leads generated (through cold calling, entered by SE/ISR, Contractors) within first contact TAT of 24 hours - Talk about product features, provide demo & pitch MYKL brand. Schedule consultation with technical services if needed at the site. - Classification of leads as Warm/Hot/Cold at any point in time with next contact timeline mentioned - Maintain healthy conversion ratio in the identified lead funnel; conversion ratio to be defined based on source of leads - Converted leads to be assigned to channel partners basis prioritization logic for fulfilment

3. Influencer Management - General contractors/Class B+C Architect/Small Builders*
- Identify and onboard relevant stakeholders (contractors, architects, builders etc.) with profile to the Customer Master List - Visit relevant stakeholders at identified frequencies, generate leads which should be added to LMS system - Educate about tile adhesive category and promote MYKL brand amongst these stakeholders - Push for premium product range; drive participation in influencer program (if launched)

4. Influencer Management - Tile Contractors (Verified, Silver & Gold)
- Identify and onboard contractors basis potential & MYKL current sales. Profile the existing ones. - Meet Contractors at the identified frequency to generate leads/business, add leads to LMS system - Ensure share gain at competition contractors & higher usage of exclusive contractors through Tile Contractor Program - Educate contractors about the premium range of products, drive usage - Service the contractors at sites within identified TAT. First contact within 24 hours - Retention, addition and driving growth of Silver & Gold Users from Last Year 5. Customer complaint handling - Resolve complaints within 24 hour TAT; involve Technical services if needed

6. Influencer Management - Tile Masons
- Enrol, verify, and engage high potential Rishta users (500+ points scanned) - Conduct mason meets with select high potential masons and participate in promotional events - Address and resolve Rishta-related user issues 7. Reporting & documentation - Update Daily activities as per DRCP into the SFA app

Essential

Graduate Desirable MBA Experience & Skills Required Min 3-4 years of experience in site working / influencer enagement / channel sales Digital Literacy Ability to use Excel, Powerpoint, Power BI, and SFA and equivalent app

Regards

Tarana

For calling : 8929394005

for Whatsapp : 9625438313

email : Tarana.del@tminetwork