Marketing & Demand Generation Executive

Marketing and Demand Generation Executive

Key Responsibilities

Lead Generation & Prospecting

• Identify and source potential clients through online research, industry databases, directories, and social platforms.
• Build, clean, and maintain high-quality prospect lists and lead databases.
• Conduct market research to define target segments, buyer personas, and decision-makers.
• Use platforms like LinkedIn Sales Navigator, Apollo.io, Snov.io, and ZoomInfo (if available) to enrich and segment prospects.

Cold Calling & Direct Outreach

• Conduct outbound cold calls to targeted prospects in relevant industries introducing IT products and services.
• Understand client pain points, objectives, and requirements to position offerings effectively.
• Qualify leads using frameworks such as BANT/CHAMP and schedule discovery calls or demos for the sales team.
• Perform regular follow-ups via calls and email to maintain engagement and enhance conversion opportunities.
• Meet and exceed weekly/monthly outreach, qualification, and meeting targets.

AI-Powered Marketing & Automation

• Use AI and automation tools (Apollo.io, Snov.io, Klenty, Mailchimp, Sendinblue, Lemlist, etc.) to streamline lead sourcing, enrichment, and engagement.
• Build and manage email automation sequences, drip campaigns, and nurturing workflows.
• Execute multi-channel outbound campaigns (email, LinkedIn, phone outreach) to drive top-of-funnel pipeline growth.
• Stay updated with AI and digital marketing trends to improve lead quality and campaign effectiveness.

Collaboration & Reporting

• Work closely with the sales and marketing teams to refine messaging, targeting, scripts, and outreach strategies.
• Maintain accurate lead and activity records in CRM systems (HubSpot, Salesforce, Zoho, etc.).
• Track, analyze, and report weekly/monthly lead generation metrics and campaign performance.
• Participate in pipeline review meetings and provide insights for continuous improvement.

Required Skills & Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.

• 1.5–2.5 years of proven experience

  in business development, lead generation, inside sales, or sales development within the IT/software industry.
• Strong cold calling, communication, persuasion, and negotiation skills.
• Hands-on experience with AI-based and automation tools (Apollo.io, Snov.io, Klenty, Mailchimp, Sendinblue, etc.).
• Proficiency with CRM systems (HubSpot, Salesforce, Zoho, etc.).
• Ability to research and identify decision-makers and create targeted prospecting lists.
• Analytical mindset with the ability to interpret data and optimize outreach strategies.
• Highly organized, self-driven, target-oriented, and able to work independently as well as collaborate in a team.