Marketing Coordinator

A Little About Paper Bird Shishukul

Paper Bird Shishukul, was established in 2017 under the visionary leadership of Mrs. Malini Selvarajan. It is a cherished institution that has been nurturing young minds with care, creativity, and innovation in the heart of Bengaluru

Under the guidance of a dedicated team of educators and staff, committed to imparting a comprehensive education that focuses not only on academic excellence but on the development of creative and social skills.

As we continue to grow, our digital presence, brand storytelling, and parent communication play a major role in shaping trust and visibility. We are looking for a marketing intern who is excited to build and strengthen PaperBird Shishukul’s brand through consistent, creative, and high-quality content and communication.

A lot about the Role: Marketing Co-ordinator

Location: Bengaluru

Employment Type: Full Time (open to freelancers)

Reports to: Brand Strategist

The Marketing Intern will support all marketing and communication functions for PaperBird Shishukul, working directly with the Founder, the Brand Strategist, the Centre Director, and designer to ensure seamless brand representation across digital and offline channels.This role combines creative execution, content management and basic video production. The ideal candidate is organized, proactive, visually inclined, comfortable with social media, and excited to work in an early childhood education environment.

Key Responsibilities

1. Social Media Management

• Manage and schedule posts across Instagram, Facebook, and LinkedIn.
• Upload content, write captions (with guidance), update hashtags, and handle replies/comments where required.
• Maintain a posting calendar aligned with school events, special days, festivals, and parent communication needs.
• Track basic metrics (reach, engagement, saves, inquiries).

2. Content Creation Support

• Coordinate with the designer to create posters, flyers, banners, social media creatives, and school collateral.
• Coordinate design briefs, revisions, and approvals.
• Coordinate the creation of physical branding materials (standees, brochures, event branding, classroom boards).

3. Founder Brand Building

• Work closely with the Brand Strategist to streamline the Founder’s digital presence.
• Assist in planning and scheduling Founder’s content across LinkedIn and Instagram.
• Draft captions, format posts, and manage publishing.
• Help maintain a monthly founder-content calendar.

4. Video Production & Editing

• Shoot short videos/reels at the school during events, classroom moments (face-safe), festivals, workshops, etc.
• Edit videos for Instagram and other platforms (reels, stories, shorts).
• Maintain brand consistency in video style, tone, and messaging.
• Organize raw footage into a simple content library.

5. Event & On-ground Marketing Support

• Capture content during school events (preparation, execution, behind-the-scenes).
• Assist with setup of branding materials for parent workshops, celebrations, and open houses.
• Coordinate printing, vendor requirements, and deliveries as needed.

6. Administrative & Marketing Support Tasks

• Maintain organized folders for all digital assets.
• Assist with basic research, competitor audits, and content inspiration sourcing.

Key Hiring Tenets / Candidate ProfileEssential

• Strong interest in marketing, content creation, digital media, or branding.
• Basic experience with video editing tools (CapCut, InShot, VN, Adobe Premiere Rush, etc.).
• Good communication skills (English essential).
• Aesthetic sense, attention to detail, and eagerness to learn.
• Ability to multitask and follow structured workflows.
• Comfortable working in a school environment around children.

Desirable

• Experience managing social media pages (internships/projects).
• Knowledge of Canva, Figma, or basic design tools.
• Photography/videography experience or interest.
• Ability to write captions or short-form content.

Personal Attributes

• Proactive, organized, and responsible.
• Warm, friendly, and professional.
• Takes initiative and asks thoughtful questions.
• Passionate about education, children, and community-driven brands.

What This Role Offers

• Hands-on learning across all key areas of marketing.
• Mentorship from the Brand Strategist and exposure to strategic brand building.
• Opportunity to shape and grow PaperBird Shishukul’s digital presence.
• A portfolio of social media posts, videos, and campaigns you will help create.
• A nurturing, calm, and supportive workplace environment.

How to Apply

Please send your CV, sample work (if available), and a short note on why you want to join PaperBird Shishukul to:[Insert Email ID]Subject: Application – Marketing Intern (PaperBird Shishukul)

Shortlisted candidates may be asked to complete:✔ A short video-editing task✔ A sample caption or social media mock post

Job Types: Full-time, Fresher

Pay: From ₹15,000.00 per month

Work Location: In person

Expected Start Date: 10/12/2025