Marketing & Content Campaign Manager

About Us

We are a fast-growing pet lifestyle brand building functional, stylish products for dogs. We are currently pivoting our business model to focus on outsourced production, strong content marketing, influencer-driven growth, and community building.

We are looking for a hands-on Marketing & Content Campaign Manager who can plan and execute complete marketing pipelines — not just post on social media.

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This Is a PURE Execution Role (Not Just Strategy)

You will own product-led marketing campaigns end-to-end — from planning to content creation to influencer execution and daily social operations.

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Key Responsibilities

1. Campaign Planning & Execution

• Create 30–60–90 day content and campaign plans aligned with product launches
• Build product-led themes like:
• Functionality campaigns (Martingale collars, leashes)
• Occasion wear (Tuxedo bandanas, festive wear)
• Outdoor & travel collections
• Translate campaign ideas into actual shoots, reels, and conversions

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2. Shoot & Content Production Management

• Plan and execute:
• Pet model casting via social media
• Videographers & photographers
• Shoot schedules & moodboards
• Ensure 3–5 high-quality videos/reels per campaign
• Coordinate locations, pets, creators, deliverables & timelines

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3. Influencer Marketing & Collaborations

• Shortlist & onboard 15–25 influencers per campaign
• Negotiate deliverables (reels, stories, links, usage rights)
• Track:
• Posting schedules
• Coupon codes
• Engagement & performance
• Maintain influencer performance dashboard

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4. Social Media Operations (Daily Ownership)

• Plan monthly content calendars
• Manage:
• Posts
• Reels
• Stories
• Engagement activities
• Reply to:
• DMs
• Comments
• Customer queries in collaboration with ops team

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5. Graphic & Content Coordination

• Coordinate with freelance graphic designers
• Get:
• Static posts
• Stories
• Banners
• Campaign creatives made regularly
• Ensure brand tonality & visual consistency

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6. Marketing Tracking & Reporting

• Track weekly:
• Reach
• Engagement
• Influencer performance
• Conversion trends
• Present simple weekly action reports

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Required Skill Set

• Strong understanding of:
• Instagram & content-led growth
• Influencer marketing
• Shoot coordination
• Experience managing:
• Freelancers
• Videographers
• Designers
• Influencers
• Excellent:
• Communication
• Follow-ups
• Vendor & creator coordination
• Organized, deadline-driven, and detail-focused

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Who Should NOT Apply

• Only paid ads specialist
• Only posting & Canva designer
• Only agency background with no on-ground execution
• Someone who needs daily direction to work

Job Type: Full-time

Pay: ₹30,000.00 - ₹60,000.00 per month

Application Question(s):

• Email your resume + 3 campaigns you’ve executed end-to-end (from planning to posting) at info@dogobow.com

Experience:

• work: 2 years (Preferred)

Work Location: In person