Job Description

Nexapp Technologies is looking for an experienced Marketing Communications (MarkComm) Manager to drive the marketing strategy, brand positioning, and lead generation efforts for its Managed WAN solutions, SD-WAN, M2M Gateways, Network Managed Services, and hardware products. The ideal candidate will have expertise in B2B marketing, digital campaigns, content creation, and market research within the networking and hardware technology industry. This role requires close collaboration with sales, product, and leadership teams to enhance brand visibility and accelerate business growth. Key Responsibilities 1. Marketing Strategy Brand Positioning Develop and implement marketing strategies tailored to Managed WAN solutions, SD-WAN, M2M Gateways, Network Managed Services, and Nexapp s hardware product line . Enhance brand visibility and positioning through effective campaigns, thought leadership, and innovative storytelling. Oversee the creation of marketing collateral such as brochures, presentations, case studies, and videos for both networking solutions and hardware products . 2. Lead Generation Demand Generation Design and execute B2B lead generation campaigns using digital, offline, and partner-driven strategies for Managed WAN solutions, SD-WAN, and Nexapp s hardware products . Align with the sales team to ensure a smooth lead handoff and optimize conversion rates across network services and hardware offerings . 3. Digital Content Marketing Develop SEO-optimized content , including blogs, whitepapers, and webinars, to increase engagement and drive traffic. Manage paid and organic digital campaigns on platforms like LinkedIn, Google Ads, and industry forums to enhance lead acquisition for both services and hardware solutions . Track and optimize campaigns for maximum ROI. 4. Event Community Engagement Plan and execute trade shows, industry events, and webinars to showcase Nexapp s expertise in networking and hardware solutions . Engage with the community through strategic partnerships, networking events, and sponsorships. 5. Market Research Competitive Intelligence Conduct market research, customer analysis, and competitor benchmarking to refine marketing strategies for both Managed WAN services and hardware products . Provide insights to the product and sales teams to stay ahead of market trends. 6. Customer Engagement Retention Create customer success stories and testimonials to build credibility. Develop initiatives to enhance customer loyalty and retention . 7. Reporting Performance Analytics Measure and report on the effectiveness of marketing campaigns , providing insights and recommendations to leadership. Track key KPIs , including lead conversion, campaign ROI, and brand growth metrics. Requirements Desired Skills Experience 8-10 years of experience in B2B Marketing, preferably in Networking, IT, or Hardware Technology sectors . Strong expertise in digital marketing, content creation, and lead generation . Experience in SEO, PPC (Google Ads, LinkedIn Ads), and social media marketing . Hands-on experience in event management, PR, and corporate communications . Analytical mindset with the ability to track and measure marketing ROI . Strong communication, storytelling, and project management skills. Prior experience in handling marketing budgets and ensuring cost-effective execution. Preferred Qualifications Bachelor s/Master s degree in Marketing, Business Administration, Communications, or a related field . Certifications in Google Ads, SEO, or Digital Marketing are a plus. Prior experience in a technology-driven, B2B enterprise is highly desirable.