Job Description

Role: Marketing Campaign/CRM Specialist Location: Bangalore *************************************************** IMMEDIATE JOINERS REQUIRED Send your updated CV directly to: 9152808909 **************************************************** Position Summary: We are looking for a dynamic and experienced Marketing Campaign/CRM Specialist to join the GCOE Business Enablement team. In this key position, you will be responsible for leading the planning, execution, and analysis of comprehensive marketing campaigns, ensuring they align with business goals and stakeholder requirements. You will oversee projects from inception to completion, offering strategic guidance and mentorship to junior campaign specialists. Your leadership will be essential in directing a team to ensure the smooth transition and delivery of various marketing functions to internal stakeholders. As a Marketing Campaign/CRM Specialist, we are seeking someone to manage, execute, and maintain the data used in our CRM-based marketing campaigns Cloud and perform data analysis for our marketing campaign effectiveness reports. This role will oversee all Salesforce marketing data, ensure accurate campaign setup, maintain data integrity, and generate effectiveness reports from various marketing platforms. Attention to detail is crucial. You will utilize advanced digital marketing tools, including GWIN/Salesforce, ZoomInfo, Brite Verify, and Demand Tools, to optimize campaign performance and data management. Success in this role will be measured by: The ability to develop marketing campaign target audience lists from a variety of proprietary and third-party resources Manage and maintain the integrity of these lists within our CRM Continuously identify process enhancements that improve our data accuracy and integrity Generate marketing effectiveness reports promptly for the broader marketing team Provide analysis and insights on campaign effectiveness Identify potential problems and challenges related to marketing data and campaign processesSalesforce/Salesforce Marketing Automation Major Action and Support Actions Lead Campaign Planning: Take briefs and direction from Marketing Managers to execute marketing campaigns for diverse projects, ensuring strategic alignment and effectiveness. Source, build, populate, and manage campaign lists from a variety of internal resources and third-party services, ensuring data accuracy in Salesforce, while overseeing quality assurance and validation for Salesforce marketing data. Create and manage campaign reports for marketing and sales stakeholders. Identify key findings and talking points for stakeholders. Provide ad-hoc Salesforce support and status updates. Support marketing attribution models to track ROI. Maintain project quality and timeliness, coordinating with marketing stakeholders to understand reporting requirements. Extract and manipulate data for reports using tools like Google Analytics, Power BI, and Excel, with an emphasis on vlookup and xlookup formulas. Execute Campaigns: Lead the execution phase of campaigns, contributing innovative ideas to enhance campaign impact and reach. Drive Project Management: Oversee projects from start to finish, ensuring timely delivery and maintaining high-quality output throughout the process. Create Campaign Assets: Develop content, graphics, and other assets necessary for successful campaign execution, ensuring alignment with brand guidelines. Collaborate with Team: Work collaboratively as part of a larger team on marketing-focused areas of projects, fostering a cooperative and productive work environment. Ensure Timely Completion: Meet deadlines by ensuring projects are completed on time and adhere to established schedules. Maintain Communication: Keep ongoing communication with production teams and leads regarding schedules and deadlines to ensure transparency and alignment. Manage Workload: Take responsibility for your own workload, effectively managing time and implementing feedback actions required by supervisors. Stay Informed: Keep updated with industry trends and work diligently to adhere to client brand guidelines, ensuring relevance and compliance. Mentorship: Mentor junior campaign specialists and provide guidance to improve their skills. Enhance and Manage Data: Oversee requests for enhancing and enriching data to improve the quality and accuracy of marketing databases. This includes handling lead and contact uploads, ensuring data integrity, proper categorization, and maintaining up-to-date records. Optimize Database Management: Execute processes to remove duplicate entries and manage unsubscribe requests, ensuring clean and compliant databases. Update owner details and engagement or enrichment category details as required, supporting accurate assignment, targeted marketing efforts, and effective lead management. EDUCATION AND EXPERIENCE Minimum Required Degree BA/BS in marketing, operations, IT, or relevant business experience. Preferred Degree: Masters degree in Marketing, Business Administration, or a related field. Certificate(s)/Special Training: Salesforce Marketing Cloud Email Specialist: Validates expertise in email marketing best practices within Marketing Cloud. Salesforce Marketing Cloud Consultant: Demonstrates ability to implement and optimize Marketing Cloud email applications. Salesforce Marketing Cloud Administrator: Confirms skills in configuring and managing Marketing Cloud environments. Salesforce Marketing Cloud Developer: Focuses on developing solutions using Marketing Cloud& scripting languages and APIs. Microsoft Power BI Certification: Validates skills in data visualization and business intelligence, enhancing the ability to analyze and present marketing data effectively. Experience (Career Level Guide) 3+ years in marketing or related field focused on data/analytics. Proficient in CRM (Salesforce), web analytics, Power BI, Microsoft Office, Smartsheet, with strong Excel skills. Excellent communication and presentation abilities. Extreme attention to detail and accuracy. Comfortable with tight deadlines and multitasking. Experienced in Advanced Excel and proficient in Word, PowerPoint.Extensive experience with analytics platforms and data extraction. Advanced proficiency in marketing technologies, data analysis, and CRM systems. Experience in developing and optimizing complex marketing strategies to achieve business objectives. KNOWLEDGE, SKILLS AND ABILITY: Marketing Principles: Basic understanding of marketing strategies and best practices.Data Analysis: Familiarity with data analysis techniques and tools. CRM Systems: Experience with Salesforce Marketing Cloud or similar platforms. Digital Tools: Proficiency in digital marketing and analytics tools, including ZoomInfo, Brite Verify, and Demand Tools. Analytical Skills: Ability to interpret data and optimize campaigns. Technical Proficiency: Skilled in marketing automation, Microsoft Excel, and tools like Salesforce, ZoomInfo, Brite Verify, and Demand Tools. Project Management: Strong organizational skills for managing multiple projects. Communication: Effective verbal and written communication abilities. Attention to Detail: Ensures accuracy in campaign execution. Adaptability: Flexible in a dynamic environment. Collaboration: Works well within a team. Customer Focus: Prioritizes customer satisfaction and engagement.