Marketing Automation Executive - Freshers

Job Description

About Company: We are the thought leaders in the IT industry, envisioning and crafting the best future for clients from across the world using our technological intellect. There stands only one motto--pick up on every opportunity to develop innovative applications for startups and enterprises to grow and advance in the digital space. If the challenge is digital transformation, the solution is TRooTech and nothing less. Company Website : https://www.trootech.com/ Job Summary: We are looking for a highly motivated and detail-oriented individual to join our marketing team as a Marketing Automation Executive . This entry-level role is ideal for someone eager to build a career in digital marketing, with a focus on automation tools and data-driven customer engagement. Key Responsibilities: Assist in creating, executing, and optimizing email marketing campaigns. Help manage marketing automation platforms (e.g., HubSpot, Mailchimp, Salesforce Marketing Cloud). Segment customer lists for targeted campaigns. Monitor and report on campaign performance metrics (open rate, CTR, conversion, etc.). Support lead generation and nurturing workflows. Maintain and update contact databases, ensuring data quality and accuracy. Collaborate with design, content, and sales teams to execute marketing initiatives. Stay updated on digital marketing trends, especially automation technologies. Requirements: Bachelor’s degree in Marketing, Business, Communications, or a related field. Basic understanding of digital marketing concepts. Familiarity with marketing automation tools (any coursework or certifications is a plus). Strong attention to detail and analytical skills. Good written and verbal communication skills. Ability to work in a team and manage multiple tasks simultaneously. Preferred (Not Mandatory): Internship or academic project experience with email campaigns or CRM tools. Certification in platforms like HubSpot, Google Analytics, or Mailchimp. Knowledge of HTML/CSS for emails (basic level). What You’ll Gain: Hands-on experience with real marketing tools and live campaigns. Exposure to customer lifecycle marketing and performance tracking. Opportunity to work with cross-functional teams and grow in the digital marketing domain. Job Type: Full-time Pay: From ₹10,000.00 per month Benefits: Health insurance Schedule: Day shift Language: English (Preferred) License/Certification: Hubspot (Preferred) Work Location: In person