Marketing Associate

Job Description

Lead Generation through BTL Activities and Marketing Events: - Planning and executing eective promotional campaigns to attract potential students. Successful generation of leads through below-the-line (BTL) activities and marketing events. School and Local Tuition Teachers Liaison for Lead Generation Collaborating with them to promote the organization's oerings and services. Establishing and maintaining relationships with schools and local tuition teachers to generate leads for the organization. Visiting and Liaisoning at Small Coaching Institutes: Conducting visits to small coaching institutes catering to students up to class 8th, 10th, and 12th. Establishing partnerships and collaborations to generate leads and promote the organization's courses. Leaflet Distribution and Data Collection: Collecting relevant data from interested individuals for further follow-up and lead tracking. Distributing leaflets and promotional materials outside schools, coaching centers, markets, and oices to create awareness and generate leads. Competitor Data Collection and System Upload: Collecting data on competitors' oerings, pricing, marketing strategies, and customer feedback. Uploading the collected competitor data into the designated system for analysis and reference. Daily EOD Form Filling and Reports Maintenance: Filling out End-of-Day (EOD) forms to provide a summary of daily activities, achievements, and challenges. Maintaining relevant reports and documentation related to marketing and lead generation activities. Data Uploading in Provided Resource: Uploading collected data and leads into the provided resources or systems for eicient lead tracking and management. PWNSAT / SAT Exam Conduction Organizing and overseeing the conduction of PWNSAT / SAT exams in coordination with schools and examination centers. Ensuring smooth logistics, adherence to guidelines, and a positive experience for the candidates. Saathi Onboarding in Schools: Collaborating with schools to onboard Saathis (partners or representatives) who can contribute to lead generation and promotion. Facilitating the onboarding process and providing necessary training and support to Saathis. Visiting Local Schools and Meeting Coordinators/Principals: Conducting visits to local schools with the objective of meeting school coordinators/principals. Requesting appointments for meetings with senior sta members to discuss potential collaborations and promotional opportunities. Achieving the assigned Admission Targets Achieving the assigned Admission Targets provided by the central team