Marketing Associate

Job Description

Job Title: Marketing Associate 📍 Location: Mumbai & Kolkata 🕒 Job Type: Full-time 💼 Experience: 2–4 years (preferably in B2B/startups) About the Company A fast-growing industrial-tech startup is redefining project procurement for heavy industries by integrating powerful software with hands-on services. Our platform automates the entire PR-to-PO (Purchase Requisition to Purchase Order) procurement lifecycle—from sourcing and RFQs to evaluations and finalization—helping clients save 5–10% in procurement costs and avoid project delays. We are on a mission to bring digital transformation to one of the most overlooked, yet critical sectors in India: industrial procurement. Role Overview We’re looking for a young, dynamic, and highly motivated Marketing Associate to take full ownership of our core marketing channels. This is a hands-on role where you’ll get to plan, execute, and optimize marketing initiatives that drive real business impact. You’ll work directly with the founder , gaining valuable exposure and fast-tracked learning opportunities. From SEO content and LinkedIn outreach to email campaigns and referral programs—you’ll lead end-to-end marketing efforts in a fast-paced, startup environment. Key Responsibilities 🔍 1. SEO & Content Marketing Research industry keywords, trends, and competitor content gaps. Write high-quality SEO blogs and articles to boost search rankings and web traffic. Own content performance: track blog metrics, user engagement, and lead generation. Collaborate with the product team to produce relevant technical content when needed. 💼 2. LinkedIn Management & Outreach Manage the founder’s LinkedIn presence—content, posts, DMs, and comments. Plan and execute strategic outreach campaigns to connect with potential clients, partners, and referrers. Monitor engagement, track conversions, and refine outreach based on insights. 📧 3. Email Marketing Create and manage regular newsletters, promotional emails, and product updates. Design basic creatives using tools like Canva or Figma. Analyze open rates, click-through rates, and optimize campaigns for engagement. 🧠 4. Referral & Champions Program Design and execute our partner/user referral program. Engage with community champions, track program effectiveness, and drive consistent referrals. Incentivize loyal users and build a feedback loop with early adopters. What We Expect From You We’re not looking for someone to just “assist” with marketing. We want someone who can own it —from planning to execution to optimization. You'll need to wear multiple hats, experiment with ideas, and iterate quickly based on results. Who You Are Experience: 2–4 years in marketing, growth, or content roles, preferably in B2B or startup environments. Communication: Exceptional writing and communication skills—both for creative and professional use. Tools Proficiency: Comfortable using SEO tools, Canva, Mailchimp, LinkedIn, and Google Analytics. Mindset: Analytical, resourceful, and self-driven with an eagerness to learn and improve. Location: Based in Mumbai or Kolkata and open to working from the office (hybrid flexibility may be available). Why Join Us ✅ Ownership & Autonomy – You'll own channels end-to-end and have the freedom to test, fail, learn, and grow. ✅ Direct Access to Leadership – Work alongside the founder and influence strategy from day one. ✅ High-Growth Opportunity – Be part of a core team in a rapidly scaling startup. ✅ Make an Impact – Your work will directly affect the company’s growth and success. ✅ Learning-Driven Culture – Continuous learning, open experimentation, and honest feedback are core to how we work. What We Offer 💰 Competitive base salary with performance-based incentives 🧠 Immense learning potential through diverse, real-world projects 🚀 Career growth opportunities as the company expands 🌐 A collaborative, entrepreneurial culture where your voice matters If you’re passionate about marketing, eager to take full ownership, and excited by the idea of building something meaningful in India’s industrial-tech space—apply now! Show more Show less