Marketing Associate

Job Description

Marketing Manager Job Purpose: Responsible for managing the company's marketing initiatives, the candidate uses market research and analysis to direct marketing strategy and planning. Oversees the production of all promotional materials and marketing campaigns and reports marketing and sales results to senior executives. The position at Alpine Health requires creating and implementing marketing strategies and executing marketing plans in the USA market. The individual thus needs to work in night shift as per the USA hours to co-ordinate with sales and marketing team in the US and back office team in India. Marketing Manager Job Duties: Establishes marketing goals based on past performance and market forecasts Works on creative development of promotional materials, website content, advertisements, and other marketing-related projects Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback Manage the email marketing campaign strategies and execution Ability to analyze post campaign ROI Responsible for organizing and conducting customer webinars Responsible for selecting and ordering marketing give-away materials (like t-shirts, bottles etc) Managing vendor based marketing activities (gifts, webinars etc.) Create marketing flyers, brochures, catalogs used for print and digital formats Create fax Marketing pieces to be used by sales teams on a daily basis Packaging design: Complete lifecycle of package design, concepts, draft versions, user manuals, final versions etc. Work closely with graphic and html designers wherever needed Websites and social media: Assume primary responsibility in managing our websites (content and design) and social media presence. Ensure that the website functions smoothly by working closely with programmers Manage linkedin, facebook, twitter and other social media platforms Skills and Qualifications: MBA in Marketing with a Bachelor in Business Administration or Fine Arts is an ideal profile. Excellent written and verbal communication skills Proven experience developing marketing plans and campaigns Strong project management, multitasking, and decision-making skills Metrics-driven marketing mind with eye for creativity Experience with marketing automation and CRM tools