Marketing and Social Media Executive

Job Description

Key Responsibilities Create 23 Instagram / LinkedIn Reels + 1 carousel every week (CapCut / Canva). Draft captions, hooks & CTAs; schedule posts via Buffer/Later. Design & lay out a 20-page PDF lead magnet (D2C Launch Checklist). Cold-DM 25 micro-influencers / podcast hosts per week; book 2 collabs per month. Set up Zoom webinars, reminder emails (ConvertKit) & moderate live chat. Onboard new leads into Telegram community; answer FAQs, collect testimonials. Maintain weekly KPI sheet (leads, CPL, show-up %, revenue) in Google Sheets. Success KPIs (first 60 days) • 1,000 new followers• 200 webinar sign-ups with 40 % show-up• PDF downloaded 500+ times Must-Have Skills 0-2 yrs social-media / digital-marketing / content-creation experience. Hands-on with CapCut / VN / Canva for short-form video. Strong English copy for captions & cold DMs. Comfortable on camera for IG Stories / Lives. Basic Excel / Google-Sheets for KPI tracking. Nice-to-Have Experience moderating Discord / Telegram groups. Familiarity with ConvertKit, Zapier, simple landing-page tools. Compensation & Growth 20,000 – 25,000 per month (CTC) + performance bonuses for cohort seats & collabs. Remote-first; hybrid meet-ups in Bangalore or Pune.