Marketing And Public Relations Manager

Role:

Location:

Experience:

About Intellect Design Arena

Banking / FinTech

Role Overview

PR & Branding Specialist

Key Responsibilities

Public Relations & Media Management

• Build and manage strong relationships with financial, business, and tech media.
• Draft, review, and distribute press releases, media statements, and editorial content.
• Prepare leadership teams for media interactions, interviews, and PR opportunities.
• Track media coverage, manage PR dashboards, and ensure consistent brand presence.

Corporate Communications

• Develop high-quality internal & external communication assets (blogs, leadership articles, newsletters, whitepapers).
• Maintain consistent messaging across markets, business units, and product lines.
• Support communication for events, product launches, awards, and recognitions.

Branding & Thought Leadership

• Conceptualize and execute brand campaigns tailored to the BFSI and B2B technology audience.
• Strengthen Intellect’s brand positioning in digital banking, payments, lending, and cash management domains.
• Manage storytelling for customer success stories, product showcases, and innovation narratives.

Content Creation & Marketing Assets

• Create high-impact content such as:
• Product brochures
• Case studies
• Leadership narratives
• Social media campaigns
• Event collaterals
• Ensure all content aligns with Intellect’s style, tone, and brand guidelines.

Event & Campaign Support

• Partner with marketing teams for global events, analyst briefings, webinars, and conferences.
• Support brand visibility across digital channels, awards participation, and partnership announcements.

Required Skills & Experience

Must-Have

• 5–8 years of experience in

  PR, Corporate Communications, or Branding

  .
• Exposure to

  Banking / Financial Services / FinTech / Enterprise B2B

  industries.
• Strong command of written and verbal communication.
• Ability to manage media relationships and handle PR escalations.
• Experience creating high-quality content for CXO audiences.
• Strong storytelling and branding skills.

Good to Have

• Experience in digital banking, financial technology, or SaaS.
• Ability to manage PR agencies and marketing vendors.
• Understanding of digital communication channels and analytics.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, Business, or similar fields.
• MBA is mandate