Job Description

A leading ed-tech brand is looking for an experienced Content Writer to craft compelling content that aligns with the brand's mission and resonates with their B2B education audience. The ideal candidate will have a deep understanding of branding, proficiency in creating content for websites, online marketing materials, and offline collaterals such as brochures. A strong grasp of content writing best practices and the ability to leverage AI tools to enhance content creation are essential. Role & responsibilities Plan and execute campus-based promotional activities, including workshops and presentations. Establish and nurture campus partnerships after the sales team initiates accounts. Support sales representatives in preparing and delivering impactful presentations. Help market workshops and events on campus to maximize participation and engagement. Distribute brochures, flyers, and other marketing collateral during campus visits and events. Engage with student groups to initiate and conduct workshops as part of their activities. Set up kiosks, desks, or promotional stands at college events to maximize exposure. Conduct direct follow-ups with key institutional stakeholders in coordination with sales representatives to build deeper relationships. Preferred candidate profile Bachelors degree in Marketing, Business Administration, or a related field. 4-5 years of experience in activation marketing, offline promotions, or a similar role. Open to travel domestically and internationally. Proven expertise in planning and executing offline and on-campus marketing campaigns. Excellent interpersonal and communication skills. Strong organizational and project management abilities. Ability to collaborate effectively with sales teams and campus stakeholders. Creativity and a proactive approach to engaging with diverse audiences. Familiarity with integrating offline and online marketing efforts. Perks and benefits Competitive salary and benefits package. Hybrid