Market Specialist

As a Marketing Analyst, you will play a crucial role in conducting market research, analyzing data, and evaluating marketing performance to provide strategic insights for business decisions. Your responsibilities will include creating high-quality presentations, tracking social media performance, and identifying opportunities for brand growth. Key Responsibilities: - Conduct market research, competitor analysis, and industry trend studies. - Gather and analyze data using tools such as Excel, Google Analytics, and market research platforms. - Prepare insightful reports, dashboards, and presentations (PPTs) for leadership teams. - Track and evaluate the performance of marketing campaigns across digital and social media platforms. - Identify customer behavior patterns and provide recommendations for improving marketing strategies. - Support the development of content strategy for social media based on analytics. - Collaborate with cross-functional teams including marketing, product, and sales. - Monitor market shifts and recommend data-driven actions. - Maintain databases, research documents, and performance trackers. Skills Required: - Strong analytical and research skills - Proficiency in MS Excel, PowerPoint, and research tools - Ability to create professional, visually appealing presentations - Understanding of digital marketing and social media metrics - Excellent written and verbal communication - Attention to detail and ability to translate data into insights Preferred Qualifications: - Bachelors degree in Marketing, Business, Economics, or related field - Experience in market research or marketing analytics - Knowledge of Google Analytics, social media insights tools, and competitive analysis platforms,