Market Research Lead ( Energy Field)

Key Responsibilities (KRAs):
1. Market Intelligence & Segmentation: Conduct taluka-wise analysis of TAM, SAM, and SOM for energy-efficient product categories. Identify high-potential clusters and priority products for scaling adoption. 2. Impact Research & Monitoring: Develop and manage a continuous feedback system on adoption, affordability, and satisfaction with clean-energy solutions. Conduct periodic income impact assessments for entrepreneurs and households. Evaluate ESG-linked project outcomes (social inclusion, CO₂ reduction, income uplift). 3. Partnership Research: Map relevant government schemes, CSR programs, and institutional collaborations in clean energy and entrepreneurship. Identify potential co-funding or scale-up partners (State Missions, NABARD, UNDP, etc.). 4. Enterprise & Ecosystem Analysis: Build a database of SHGs and MSMEs operating within project geographies. Study MSME energy usage patterns and identify alternative energy-efficient options. 5. Knowledge Management & Insights: Generate monthly insights reports linking data findings to business and project decisions. Support internal teams with data-backed recommendations on product strategy, outreach design, and financing models. 6. On field surveys: Work on-field, specifically north Karnataka to conduct surveys for primary research. Key Performance Indicators (KPIs) • Data-driven insights published • Policy/partnership opportunities identified • Having good experience on primary and secondary research • Active feedback loops established across operational areas resulting in x% increase in product distribution • ESG dashboard updates (CO₂ reduction, gender participation, livelihood impact) reported quarterly. Skills & Qualifications: • Solution based result-oriented achievements with proven example to demonstrate • Master’s degree in Management, Economics, Development Studies, Energy, or related field • 3+ years of experience in market research, impact assessment, or development sector studies — preferably within clean energy, climate, or rural livelihood domains. • Strong command on MS Excel and other data analysis tools (Excel, Power BI, SPSS, or equivalent) and ability to derive insights from primary and secondary data. • Experience in field research, survey design, and community-level data collection. • Must be fluent in Kannada (read, write, speak) Compensation: Fixed salary: Up to 55k per month Variable: 25% Linked to business/project growth