Market Research-Lead

About the Company:

Emcure Pharmaceuticals is an Indian multinational that specializes in manufacturing generic pharmaceuticals and active pharmaceutical ingredients (APIs). Founded in 1983, it has grown into a significant player in the global pharmaceutical industry, focusing on oncology, cardiology, and anti-infective therapies. Emcure is known for its commitment to innovation, quality, and affordable healthcare solutions worldwide.

Role Designation:

Experience:

Qualification:

Job Location:

Roles & Responsibilities:

• Develop and execute a comprehensive market research strategy aligned with the company's business objectives.
• Leverage in-depth knowledge of IQVIA, AWACS, and CMARC datasets to extract and analyze sales and prescription data.
• Transform data into actionable insights to inform business decisions.
• Execute comprehensive market research plans, including primary and secondary research.
• Manage market research projects from inception to completion, ensuring adherence to timelines and budgets.
• Collaborate with cross-functional teams to integrate market research insights into business strategies.
• Build, develop, and lead a high-performing market research team.
• Effectively communicate research findings to key stakeholders, including senior management, marketing, sales, and R&D.
• Manage market research budgets and resources efficiently.
• Stay updated on industry trends, emerging research methodologies, and competitive landscape.
• Analyse the data trends and give suggestions for the long range plans for specific therapy//brand or business unit
• Work closely with the strategy team and the business development team on various projects for ensuring business outcomes and new product suggestions

Skills & Competencies:

• Experience in leading and managing market research teams.
• Knowledge of advanced statistical techniques and data mining.
• Ability to translate complex data into actionable business recommendations.
• Experience in budget management and resource allocation.
• Experience in handling market research tool – IQVIA, AWACS, HealthPlix, SMSRC CMARC etc is important.
• Experience and expertise in forecasting tools for the market & Portfolio