Market Research Analyst

Job Description

Key Responsibilities: Data Collection and Analysis: Gather data from multiple sources, including web analytics, social media, marketing automation platforms, and CRM systems. Report Creation and Interpretation: Develop and maintain reports and dashboards to track key marketing metrics and provide insights into performance. Customer Segmentation and Targeting: Analyze customer data to identify trends, segment audiences, and optimize targeting for marketing campaigns. Marketing Campaign Evaluation: Evaluate the effectiveness of marketing campaigns by analyzing key performance indicators (KPIs) like conversion rates, click-through rates, and ROI. Data-Driven Optimization: Develop and implement data-driven strategies to improve marketing performance, including A/B testing, optimization of ad campaigns, and refining customer journeys. Competitive Analysis: Research and analyze competitive data to identify best practices and opportunities for improvement. Collaboration: Work with marketing, sales, and other teams to share insights and collaborate on data-driven initiatives. Required Skills and Qualifications: Analytical Skills: Strong analytical and problem-solving abilities with a focus on data interpretation and visualization. Statistical Knowledge: Understanding of statistical concepts, data analysis methods, and statistical software (e.g., SPSS, R). Data Visualization Tools: Proficiency in using data visualization software like Tableau, Power BI, or Google Data Studio. Programming Skills: Knowledge of programming languages like Python or SQL for data manipulation and analysis. Marketing Knowledge: Understanding of marketing principles, channels, and best practices. Communication Skills: Ability to effectively communicate findings and insights to both technical and non-technical audiences. Education: Bachelor's degree in a relevant field like statistics, mathematics, computer science, or marketing. In summary, a Marketing Data Analyst job description emphasizes the ability to translate data into actionable insights that drive marketing performance and decision-making. Role & responsibilities Preferred candidate profile