Job Description

We are seeking a dynamic and analytical Market Research Analyst with 1 to 3 years of experience. This role is crucial for providing data-driven insights to support our business growth and strategic decision-making. Your primary responsibilities will include conducting comprehensive market research to identify industry trends, competitive landscapes, customer behaviors, and emerging opportunities. This involves designing research methodologies, collecting data through various sources (surveys, interviews, secondary research), and analyzing complex datasets to extract actionable insights. A key aspect of this role involves supporting our digital marketing efforts by analyzing campaign performance, identifying effective strategies, and optimizing online presence. You will also be responsible for website management, which may include content updates, SEO analysis, and tracking website traffic and user engagement. Furthermore, you will engage in client profiling to understand target audiences and their needs, and contribute to client prospecting by identifying potential leads and market segments. The ideal candidate will be adept at using analytical tools, possess strong data interpretation skills, and be able to present complex information clearly and concisely to internal stakeholders.