Market Development Officer

Job Description

Conduct market research and competitor analysis to identify trends and opportunities. Organize field demonstrations to highlight product USPs from farmers perspectives. Develop and execute farmer-level marketing strategies to spread product awareness. Plan and conduct farmer meetings to educate and engage potential users. Create marketing communications for internal sales teams, channel partners, and farmers. Train sales teams and participate in farmer and partner meetings. Collect and document farmer testimonials and images for branding and marketing. Ensure compliance with agricultural regulations and liaise with relevant authorities. Identify gaps in the product portfolio and communicate them to the product development team. Qualifications Skills: Ability to build strong relationships with farmers and stakeholders to drive product adoption. Bachelor s or advanced degree in Agriculture, Agronomy, Agricultural Engineering, or a related field. Experience in product development or market development in the agricultural input sector. Strong analytical, problem-solving, and project management skills. Knowledge of agricultural regulations and compliance requirements. Excellent communication, collaboration, and training abilities. Job Category: Marketing Sales