Manager/Senior Manager - Brand Marketing - Real Estate

As a Manager/Senior Manager Brand Marketing at a leading premium real estate developer in India, your role will involve developing and executing brand marketing strategies for residential projects. You will be responsible for planning and overseeing integrated campaigns across various channels such as ATL, BTL, digital, and experiential. Collaboration with sales, design, and customer relations teams will be key in aligning brand messaging effectively. Your key responsibilities will include: - Managing creative agencies, media partners, and vendors to ensure high-impact campaigns. - Enhancing digital presence through performance marketing, social media, and influencer tie-ups. - Monitoring customer insights, competitor activities, and market trends to refine brand positioning. - Ensuring consistency in brand voice, design, and storytelling across all touchpoints. - Organizing events, launches, and activations for project branding and customer engagement. - Driving ROI-focused marketing initiatives and tracking effectiveness with measurable KPIs. Qualifications required for this role include: - Prior experience in brand marketing within the real estate or related industry. - Strong understanding of marketing strategies and trends. - Excellent communication and collaboration skills. - Ability to manage multiple stakeholders and projects effectively. - Proficiency in analyzing data and deriving actionable insights for marketing campaigns. Join this dynamic team and contribute to the success of innovative brand marketing strategies in the real estate sector.,