Job Description

Position Overview: The Manager Strategic Market Development will be responsible for shaping and executing Neilsofts market growth strategies, focusing on identifying new business opportunities, expanding market presence, and fostering relationships with key partners. This individual will work closely with senior leadership to refine market strategies and drive sustainable business growth across multiple regions and sectors. Key Responsibilities: Market Research & Strategic Planning: Lead market research to identify trends and develop strategic plans aligned with Neilsofts vision. Gather market intelligence and deeply research customer and prospect accounts through public and private data sources Qualify and score inbound/outbound leads to identify and prioritize key companies and personas for maximum campaign effectiveness Monitor public information sources to augment accounts, leads, and opportunities with data to enhance prospecting effectiveness. Scouting for new geographies in the assigned catchment areas Business Expansion & Partnerships: Identify new business opportunities and build relationships with clients, partners, and influencers. Sales Enablement & Go-To-Market (GTM): Collaborate with sales and marketing to implement GTM strategies and develop supporting materials. Cross-Functional Collaboration: Work with product, marketing, and operations teams to ensure successful strategy execution. Event and Digital marketing Preparing presentations and marketing brochures Doing online campaigns for branding, e.g. email campaigns, webinars Performance Metrics & Reporting: Define KPIs and report progress to senior leadership on market development initiatives. Qualifications: A Bachelor’s degree in Business Administration, Marketing, Engineering, or a related discipline. A Master’s degree (MBA) is an advantage. Minimum of 5 years of experience in strategic market development, business development, or related roles, with at least 2 years of managerial experience. Proven track record of executing successful market entry and expansion strategies. Strong communication, negotiation, and presentation skills. Ability to work in a fast-paced, dynamic environment and manage multiple priorities effectively. Experience in the technology, engineering, or architecture sectors is highly preferred. Doing online campaigns for branding, e.g. email campaigns, webinars teams.